Converse is an American sports shoe company founded in the early 20th century. Converse was acquired by Nike in July 2005.

In 1908, Marquis Mills Converse founded a company specializing in the production of sports shoes in Massachusetts, USA, and named it after his surname Converse. The world's first basketball shoes were made by Converse.

In 1917, the first pair of Converse All Star shoes was born. With the excellent characteristics of the product itself, it became one of the most famous sports shoes in history. Since its inception, All Star has become a household name synonymous with canvas shoes around the world. It is known as the "Rolls-Royce" of canvas shoes, just like long-standing American brands such as McDonald's fast food, Coca-Cola drinks, Ford cars, and Levi's jeans. , became a symbol of American cultural spirit.

In 1917, a young basketball player named Chuck Taylor joined the professional basketball league and chose Converse All Star sneakers. Because he constantly recommended Converse All Star to college and high school basketball teams, Chuck Taylor signed a contract with Converse in 1921 and became a member of its business representatives, launching the legendary relationship between Converse and Chuck Taylor. A page for collaboration.

In 1923, Chuck Taylor's signature was placed on the ankle of the sneakers, becoming one of the product's features, and Converse All Star became synonymous with basketball shoes.

In 1936, Chuck Taylor's signature became part of the Converse trademark, inseparable from Converse, and launched the concept of people wearing sports shoes in sports situations.

In 1936, Converse All Star shoes became the designated shoes for the U.S. Olympic basketball team.

In 1941, during the Second World War, Converse also joined the production of American military supplies. With Converse's professional technology, it produced a series of special-purpose boots, hoods, Foot protection etc.

In 1966, Converse All Star launched colored basketball shoes for the first time, breaking the single white color strategy of nearly six decades.

In 1982, Converse was listed on the NASDAQ stock market and became a listed company.

In 1985, Converse All Star shoes became popular in Japan and achieved excellent results.

In 1991, Converse became the designated game shoe for the NBA.

In 1996, global sales of Converse All Star exceeded 700 million pairs.

In 2002, Converse ranked among the top three international sports brands in terms of market share in China.

In 2004, the sales network of Converse sports shoes, casual shoes and clothing accessories has spread to more than 90 countries and regions around the world, with more than 9,000 sporting goods stores and department store counters.