Gender: male
Nationality: Zhuang
Height: 1m 64
Weight: 58kg
Date of birth: September 8, 1963
Native place: Laibin City, Guangxi
Education: Class 2 EMBA of Guanghua School of Management, Peking University.
Sports: Gymnastics
Sports experience: He began to practice gymnastics at the age of 8, joined the gymnastics team of Guangxi Zhuang Autonomous Region at the age of 1, and was selected to the national gymnastics training team in 198.
Best result: three gold medal winners at the 1984 Los Angeles Olympic Games
Sports results
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The 11th world college athlete won the floor exercise and pommel horse in 1981, and was the fifth all-around champion
At the 6th World Cup Gymnastics in p>1982, he won the floor exercise, horizontal bar, vault, pommel horse, rings and all-around six championships. Become the first athlete in the world gymnastics history to achieve such good results
Gymnastics all-around, rings champion, parallel bars runner-up and men's team champion in the 9th Asian Games in p>1982
Men's team champion, vault runner-up and floor exercise in the 22nd World Gymnastics Championship in p>1983, and third place in rings
Floor exercise, rings and pommel horse in the 23rd Olympic Games in p>1984, with three gold medals, vault silver medal and all-around bronze medal. Men's team silver medal
rings champion, pommel horse, floor exercise and team runner-up in the 23rd World Gymnastics Championships in p>1985
gymnastics all-around, floor exercise and rings champion in the 1th Asian Games in 1986
pommel horse all-around and floor exercise champion in the 7th World Gymnastics Championships in 1986
domestic honors
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His original movements are "The lifting ring is suspended from the back of the boom and then placed with a right-angle support" and "The parallel bars are turned 18 degrees to form an inverted position". Named by the International Sports Federation as "Li Ning's Hanging Ring" and "Li Ning's Great Circle on the Parallel Bars"
He was awarded the title of master athlete in p>198
He was elected as one of the top ten athletes in China in p>1983
In p>1984, he was awarded the first-class military medal by the General Political Department of the People's Liberation Army, the title of new Long March attacker by the Central Committee of the Youth League and the title of special model worker by the Guangxi People's Government
In p>1985, he was elected as the national model worker. Joined China * * * Production Party
In p>1986, he was elected as one of the top ten athletes in China and was awarded the title of world-class sportsman
In p>p>1987, he was elected as a member of the Athletes' Committee of the International Olympic Committee. Became the only representative in Asia
In p>1994, he was named "45 sports heroes in the 45th anniversary of the founding of the People's Republic of China"
In 1999, he was named "the best athlete of this century" by the International Sports Journalists Association
In 1999, he was elected as the "Fifty Stars of New China Sports" jointly sponsored by China Sports Newspaper, CCTV and Shandong Weifang Yaxing Group
In 1999, he was elected as the Chinese Olympic Committee, Fok Yingdong Foundation and China.
In p>2, he was included in the International Gymnastics Hall of Fame by the International Sports Federation, becoming the first world gymnast in China.
He won 14 world championships and world records, which has never been broken.
In p>28, he was elected as the torchbearer of the 29th Olympic Games in China, and lit the Olympic flame as the last torchbearer.
lighting the flame
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At the opening ceremony of the Beijing Olympic Games held on the evening of August 8, 28, in the most exciting lighting session, as expected, Li Ning, the "Prince of gymnastics", lit the main torch platform of the Beijing Olympic Games in the way of flying trapeze in the National Stadium "Bird's Nest". At the moment when the Olympic flame was lit, the audience was full of boiling cheers and thunderous atmosphere.
The moment when the torch of the main torch platform of the Beijing Olympic Games is lit, which has been focused by the global media, has finally arrived. After Xu Haifeng, Gao Min, Li Xiaoshuang, Zhan Xugang, Zhang Jun, Chen Zhong and Sun Jinfang passed on hand by hand, the appearance of "Prince of gymnastics" Li Ning set off the climax of the audience. At this moment, the eyes of the whole world were focused on the Beijing National Stadium in China and on Li Ning.
Li Ninggao held the lighted torch in his hand, slowly rose into the air, and made a running posture, circling over the National Stadium. As he stepped forward, a "Xiangyun" scroll slowly unfolded. And lit the Olympic flame under the main torch tower, fireworks and cheers melted into the strongest sound of the "Bird's Nest" in an instant.
Introduction
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After retiring from the Seoul Olympic Games in 1988, Li Ning brand clothes and Jianlibao drinks named after them have sponsored various sports activities for many times, making great contributions to the development of sports. He has the reputation of "genius", "prodigy", "giant in gymnastics" and "trump card in China", and is a rare athlete in gymnastics who has won such honors.
Li Ning has won more than 1 medals in gymnastics for more than ten years.
Li Ning was born in Guangxi in 1963. He began to practice gymnastics at the age of 7, joined the national gymnastics team at the age of 17 and retired at the age of 26. Li Ning graduated from Peking University Law School with a Bachelor of Laws degree and an EMBA from Guanghua School of Management, Peking University. In 1981, he won the men's floor exercise, pommel horse and rings in the World University Games. In the 6th World Cup Gymnastics Competition in 1982, Li Ning won six of all seven gold medals for men, creating a myth in the world gymnastics history and being known as "Prince of gymnastics".
In 1984, in the 23rd Los Angeles Olympic Games, Li Ning * * * won 3 gold, 2 silver and 1 bronze, which was close to 1/5 of the total medals of China delegation. He also became the athlete who won the most medals in this Olympic Games. In 1985, he won the ring champion of the World Gymnastics Championships. In 1986, he won the men's individual all-around, floor exercise and pommel horse in the 7th World Cup Gymnastics Competition ... During his 17-year sports career, Li Ning won 16 gold medals in major gymnastics competitions at home and abroad. In 1987, Li Ning became the only member of the Athletes Committee of the International Olympic Committee in Asia at that time. In 1999, Li Ning was selected as "the world's best athlete in the 2th century" by the World Sports Journalists Association. His name, together with 25 sports superstars such as boxing champion Ali, ball king Bailey and air Jordan, reached the top of the century sports.
After retiring in 1989, Li Ning joined Guangdong Jianlibao Group, founded the "Li Ning" sporting goods brand, and took the opportunity of sponsoring the China delegation of the 9th Asian Games to start the business of Li Ning Company, thus creating a precedent for the brand management of sporting goods in China. In the 1992 Barcelona Olympic Games, "Li Ning Brand" was selected as the special equipment for China sports delegation to receive prizes, thus ending the history of China athletes wearing foreign sports brand clothes at the Olympic Games. After ten years of development, "Li Ning" has already become the first brand of sporting goods in China. Now, Li Ning is leading his own company to stride towards the goal of brand internationalization. At present, "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions ...
In the spirit of "from sports, for sports", Li Ning has been actively supporting sports at home and abroad. In the process of Beijing's Olympic bid, Li Ning Company was an enthusiastic sponsor. After the successful bid, Li Ning Company will continue to promote the development of sports in China. Li Ning is also very enthusiastic about public welfare undertakings.
sports brand Li Ning
Overview
In 199, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its inception, it has cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods, and spared no effort to sponsor various events. In 1995, Li Ning Company became the leader of the sporting goods industry in China. In 25, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high, sprinting towards the goal of a world-class brand ...
The professional nature of products is the basis of competition in the sporting goods industry. Li Ning Company regards the research and development of products as a record-setting and record-breaking schedule. As early as 1998, the company established the first product design and development center of clothing and shoes for local companies, and took the lead in becoming a self-developed China sporting goods company; In 24, Li Ning Company cooperated with the Department of Human Sports Science of the Chinese University of Hong Kong to test the mechanical characteristics of sports shoes produced by Li Ning Company, establish a database of professional athletes' feet, and collect and analyze the data of professional sports characteristics, thus further improving the professionalism and comfort of products. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to a series of sportswear, sports shoes, sports accessories and so on. In the near future, Li Ning brand will strive to become a world-class brand and provide professional sports products for athletes and sports enthusiasts all over the world. Because of this enthusiasm, Li Ning has the largest distribution network of sporting goods in China. At the same time, Li Ning's international network is also expanding, and it has now entered 23 countries and regions.
Behind every champion team, there must be a set of effective management methods. So is Li Ning Company. In practice and exploration, a set of strategic planning mode and management system suitable for the company has been formed, which makes the company's organizational operation smooth and unimpeded, and the strategy implementation decisive and fast. At present, Li Ning Company is establishing an information system based on ERP nationwide, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further improving operational efficiency and brand image.
"Promoting sports in China and making sports change our lives" is the original intention of Li Ning Company. Li Ning Company never gives up any efforts to realize this mission. Since 199, when Li Ning supported the China Sports Delegation of the Asian Games, it has invested a lot in sports and created tens of thousands of employment opportunities.
The unique corporate culture is a baton for every part of Li Ning Company to work closely together and forge ahead, which makes all suppliers, distributors and service providers become partners and makes all employees work together. People in Li Ning believe that people have unlimited potential. Sports make people more confident, dare to express themselves, constantly explore their potential and surpass themselves-we have such a brand concept and have always put it into practice: in 199, Li Ning Company became the first sporting goods enterprise in China to sponsor the China sports delegation of the Asian Games; In 1992, Li Ning Company provided prize-winning equipment for the China Olympic delegation and became the first sporting goods enterprise in China to sponsor the Olympic Games. In 1993, Li Ning Company took the lead in establishing a franchise marketing system in China. In 1998, Li Ning Company took the lead in building the first design and development center of sportswear and shoes in China in Foshan, Guangdong. In 1999, Li Ning cooperated with SAP to introduce AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP. In 24, Li Ning Company was successfully listed on the main board of China Lianjiao, becoming the first sporting goods enterprise to be listed overseas. In 25, Li Ning Company became an official partner of NBA. In 26, Li Ning Company became the official market partner of ATP China.
development course
since its establishment in p>199, Li Ning Sporting Goods Co., Ltd. has cooperated with the Chinese Olympic Committee to promote the sports development in China through sporting goods, and spared no effort to sponsor various sports events. In 1995, Li Ning Company became the leader of the sporting goods industry in China. In 24, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high. Sprint towards the goal of world-class brand ...
● 199 -1992-founding stage
● 1993 -1995-rapid development stage
● 1996 -1998-business adjustment stage
● 1999 -21. -stage of professional development
In p>1989, Mr. Li Ning began to prepare Li Ning's design scheme, and in April of the same year, he officially registered the "Li Ning Brand" trademark.
In May, 199, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of "Li Ning brand" sportswear.
In August, 199, "Li Ning brand" sportswear was selected as the designated clothing for the torch relay of the 11th Asian Games, the clothing for the China national team to participate in the Asian Games and the designated clothing for Chinese and foreign journalists, and "Li Ning brand" was spread all over the country with the Asian Games flame.
In p>1991, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.
In p>1992, Li Ning brand equipment was selected as the award-winning clothing and shoes designated by the China delegation of the 25th Barcelona Olympic Games, ending the history of China athletes using foreign sporting goods in the Olympic Games.
In p>1993, Li Ning Company moved to Beijing.
In p>1993, Li Ning Company took the lead in establishing a franchise marketing system in China.
In p>1995, Li Ning Company participated in Tianjin "China Sporting Goods Expo", and its order volume accounted for half of the total turnover, making it the leader in the sporting goods industry in China.
In p>1996, Li Ning sponsored the China sports delegation to participate in the 26th Atlanta Olympic Games.
In p>1997, Li Ning Company established Li Ning Gymnastics School in Foshan, which was the first gymnastics training institution invested by enterprises.
In p>1997, Li Ning Company established its own distribution network throughout the country.
In early p>1998, Beijing Li Ning Sporting Goods Co., Ltd. was established.
In March p>1998, Li Ning Company took the lead in establishing the first design and development center of sportswear and shoes in China in Foshan, Guangdong.
In April p>1998, Li Ning Company cooperated with DuPont Company (now Invista Company) in the United States to introduce CoolmaxR fabric.
In August, 1998, China was hit by a once-in-a-century flood disaster, and Li Ning Company gave 6 million RMB to Jiangxi, Anhui, Hunan, Hubei and Northeast China.
In p>1999, Li Ning cooperated with SAP to introduce AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP.
In June, 2, Li Ning Company successfully sponsored the French Gymnastics Association, and Li Ning brand products became "the only competition and prize-winning equipment of the French gymnastics team".
In p>2, Li Ning sponsored a sports delegation from China to participate in the 27th Sydney Olympic Games, and "Dragon Suit" and "Butterfly Shoes" were rated as "the best equipment for receiving prizes" by journalists from all over the world.
In p>21, Li Ning signed contracts with famous Italian and French designers, and the product design embarked on the road of specialization and internationalization.
In July 21, the China diving team went to the World Diving Championships in "Li Ning" diving suit, which was the national diving in China.
In October 21, Li Ning's first overseas brand image store opened in Santander, Spain.
in December, 21, Mr. Li Ning became the "Chinese Bone Marrow Bank" and "Love Ambassador".
In p>21, the turnover of Li Ning Company reached about 734 million yuan.
In p>22, Li Ning Company did