The biggest role and purpose of investment advertising is to accurately convey the reliable selling points of the product and the reasons and guarantees that customers can make money easily and safely, so as to attract customers to make a phone call. The rest is to communicate by phone or It can be solved through face-to-face communication.

But looking at the various investment advertisements on the market, the content is similar and exaggerated. Most of the designs are unorganized and lack the theme and soul. They are incomprehensible and rarely make people want to read them.

So how can we plan and design a good investment advertisement?

Accurate positioning and clear theme

1. Positioning must be strategic.

Before making investment advertisements, companies must first have clear product positioning and brand positioning, refine the advertising theme, and then create investment advertisements. Otherwise, investment advertisements must be blind.

2． The advertising theme is clear and the appeal points are concise and direct.

No matter what method is used to express the advertising theme, one thing must be grasped: to make the target audience believe the advertising content, and not to make people immediately think that it is a lie.

The title of the 21st century real estate investment advertisement is: "Choose a home, choose an expert", which very intuitively conveys the theme of the investment advertisement: I am an expert.

From the perspective of advertising layout design, it adopts symmetrical layout method, the design is simple and refreshing, and the selection of pictures is also in line with the brand image, reflecting the professionalism of experts and easily making the audience feel trustworthy.

3. The title needs to be simple and clear, accurately conveying the appeal point.

The title of the Dior Coffee investment advertisement is "You choose success...", which does not accurately express the appeal of the investment advertisement: What did I choose to choose success? Why did I choose success? have no idea! It feels like an empty statement. In the age of massive information, this kind of half-hidden approach cannot quickly disseminate content to the audience.

4. The layout should not be too complex.

The layout of investment advertisements should be arranged according to the priority of the appeal. Don't be "greedy". Modern people's lives are fast-paced, and most people are disgusted by dense text. When I got the Chateau Castle investment advertisement, I didn’t know where to start - the appeals were not prioritized.

The Wu Yutai investment advertisement is too simple. The whole advertisement has only one name: "Wu Yutai" and "Quality First, Between Heaven and Earth", which makes people a little confused and unclear about what it is. Products, not to mention why products attract investment.

Convey core selling points instantly

Excellent advertising must be able to convey benefits to consumers intuitively. In today's world where information is expanding day by day, not many people will pay special attention to your advertisement, let alone take the time to study what it says!

Your advertisement must attract the attention of potential franchisees in the first time. Therefore, refining a good selling point plays a decisive role.

The advertising selling point of Haolunge’s investment advertisement is “39 yuan pizza buffet”. The survey shows that 98.63% of readers are interested in digital titles, especially those involving price or comparison. As long as the advertisement can attract customers at the first sight, half the battle is won.

Oriental’s baby-friendly investment advertisement is also better at refining the selling points. The title directly puts forward the selling point of the product: "A woman can have a lifelong career." I think when every woman who wants to start a business sees this advertisement, she will first pay attention and stop to take a look.

The content must be persuasive

The main content of the investment advertisement must be described in an objective and realistic manner, and cannot be exaggerated.

Many chain companies always over-exaggerate themselves, for example, claiming that "an investment of 30,000 yuan at the beginning of the year will result in a return of 300,000 yuan at the end of the year." Franchisees immediately think, "Why do we need to attract business for such a good product?" unrealistic! The purpose of attracting investment is probably to defraud franchise fees.

Of course, this does not mean that investment advertisements do not need gorgeous language. Inciting language does not mean flashy; rich angles do not mean there is no focus.

If the language is too plain, it will indeed not attract the attention of most people, but if the text is too gorgeous, it will easily overwhelm the focus and make people suspicious after reading it.

In fact, reasonable citing of survey data or authoritative arguments can add credibility to the article.

Dexter and Fournet have made full use of actual cases, market phenomena, and market event data marketing rules to greatly enhance the persuasiveness of advertising. The layout of these two advertisements is simple and refreshing, and the entire picture is dominated by the brand image.

Unique and creative graphic design

A successful investment advertisement, in addition to being shocking in content and attracting the attention of merchants, also requires unique and creative graphic design.

The creativity of investment advertisements must have a clear symbolic form, transform sales language into graphic language, and have aesthetic connotation and denotation.

Some investment advertisements are flashy in design and have too many elements, and there are even many elements that have nothing to do with the content of the advertisement. The visual characteristics of investment advertisements are instant effects. People's visual instinct is curious and they are always interested in stimulating things, especially eye-catching titles, concise graphics, and bright color content.

The Green Garden investment advertisement is relatively lacking in creative design and cannot attract consumers' attention. No matter how well-written your advertising copy is, no one will read it.

In short, a good investment advertisement requires systematic overall planning and creativity. It includes the refining of the product concept, the creativity of the advertising title, the unique design of the layout, the objective description of the main content and the ability of merchants to A trustworthy investment policy, as well as accurate and effective media planning and execution, is by no means a simple copywriting or gorgeous graphic design.