Sachi Brand Story

The late father of Mr. Chen Qixing, the international licensee of the brand, moved his family across the ocean to Indonesia to avoid the war and engaged in handmade leather manufacturing. Pingji

Exquisite craftsmanship and down-to-earth style are well-known in the local leather manufacturing industry.

Influenced by the development of industrialization in Europe and the United States, with a strong interest and unique insights into leather, his bigger dream prompted him to once again travel across the ocean

Go to the leather manufacturing industry at that time Studying in Spain, the most developed country, years of hard study not only gave him a deeper understanding of the characteristics, performance, production, and design of leather, but also gave him a deeper understanding of the role of trademark reputation in the market. .

After completing his studies, Mr. Chen came to Florence, the birthplace of the European Renaissance, Italy, where European literary masters emerged in large numbers. Local Chinese and emerging businessmen held a ceremony for this rising star in the industry. At the grand welcome reception, Mr. Chen was surprised to find that everyone drank different wines. After everyone explained it,

it turned out that this was an expression used by emerging local businessmen to celebrate or welcome distinguished guests. These wines were taken from

the six largest wineries in Italy. It is prepared in different ways and proportions, and is named "SATCHI" with the initial letters of six different wine names according to the mixing ratio. The wine has a mellow taste

and a profound meaning. It is highly praised and loved by the local emerging businessmen and middle class. This has greatly inspired Mr. Chen who is good at seizing business opportunities.

After detailed investigation, Mr. Chen decided to register the trademark and promote its leather products in Italy.

Due to its fine workmanship, unique style, and focus on the characteristics of leather, coupled with the elegant and elegant brand image of "SATCHI", it is noble and noble

It embodies the Florentine spirit everywhere. With the spirit of freedom and innovation, "SATCHI" leather goods were quickly favored by the middle and upper classes. The trademarked leather goods also frequently appeared on grand occasions of European royal families and celebrities. It stands out among many leather brands in Italy and lays the foundation for its development

. And gradually promoted to all parts of the world, especially in Southeast Asia such as Singapore, Malaysia, Indonesia, Taiwan, and Hong Kong.

Leather goods have always been the focus of development. On this basis, "SATCHI HOUSE", "SATCHI CLUB", "SATCHI-

SPORT", "SATCHI2" and other different styles of leather goods , clothing, leather shoes and other related products have been launched one after another, which not only enriches the connotation of the brand, but also provides rich products to more consumers of different classes and ages.

In the 1980s, "SATCHI" and other leading brands in the brand family were successfully registered in China. SATCHI cooperated with a well-known domestic company to promote leather products in China. , SATCHI leather goods have won the love of Chinese people with their excellent quality and mature and stable traditional style.

It has quickly become the leading brand in well-known shopping malls. At the same time, SATCHI's high-end men's and women's clothing and leather shoes products have also entered China.

The rapid development of China's economy and the continuous improvement of consumers' consumption concepts have always been the concern of Sachi International Brand Management Agency. Entering the new century, SATCHI has brought together "SATCHI", the leader in the brand family and a leader in the global leather goods industry, to integrate its nearly two decades of brand management and marketing in China

Field promotion experience.

Adhering to Sachi's consistently excellent and classic product quality, and based on successful brand promotion, we focus on changing the overly traditional, mature and stable style of Sachi's products in the past

; in style development, we further seek patterns, leather textures, and fabrics. The best combination, boldly breaking through tradition, introducing new thinking that is in line with the characteristics of the times, emphasizing simplicity, fashion and other design ideas that are in line with modern consumer trends; aiming at the trend of medium and high-end consumption of domestic leather products

p>

And features, the mainstream products of the Sachi series of leather goods are all made of high-quality leather and hardware imported from Italy, South Korea and Japan, and are designed by well-known designers from France and Hong Kong

. With its profound Florentine cultural heritage and noble and elegant design style, the new generation of "Sachi Leather Goods" not only quickly won the love of many consumers once it was launched, but also became the leading brand in major well-known shopping malls across the country. It has won rave reviews from the industry and respect from peers.

A new starting point gives people new expectations, and new thinking gives you new achievements. The times are changing, and we have always adhered to the principle of "combining function with fashion, fashion with classics"

"The unique style of the Shachi brand continues to catch up with the world's fashion and popular international brand tastes, showing the noble brand fashion art.