A company has its own brand and a logo that represents its own image to the outside world. Then, whether the company’s logo is a trademark and which of the company’s logos are trademarks are regulated, and they need to be registered and protected. ?, what does the law provide for this? Therefore, next I will introduce to you whether the company logo is a trademark. I hope it can solve your corresponding questions. 1. Is a company logo a trademark? According to the relevant provisions of the law, a trademark is a legal concept, which is protected by the Trademark Law. Once registered, the right holder has exclusive rights to the trademark, while the company logo is not protected by the Trademark Law. , if registered, it is still protected by law. For an enterprise, there may be only one company logo, but there are many trademarks. The function of a trademark is to associate the product with the enterprise and play a role of identification. The role of a company logo is to closely relate the overall image of the company to the company. 2. Can a company's logo be registered as a trademark? According to the provisions of my country's patent law, logos do not have patent characteristics, so logos cannot apply for patent rights, but they can apply for trademark rights. Logo generally does not belong to the protection scope of patent rights. If the logo is used on the appearance packaging of industrial products, the entire package can be patented and it belongs to the design. If a single logo can be protected by copyright or registered as a trademark. According to the provisions of Article 23 of the Patent Law of the People's Republic of China, the design for which the patent right is granted shall not belong to the existing design; and no unit or individual has filed an application for the same design before the filing date. The patent administration department of the State Council has filed an application and it has been recorded in the patent documents announced after the application date. 3. Is it necessary to register the company’s logo as a trademark? It is usually necessary. A company logo is a passport to the market. A trademark is not only a sign to distinguish the source of goods and services, but also a symbol of corporate credibility and competitiveness. A well-performing trademark can bring intangible value to the company, and can also be transferred and licensed to others for use. , or pledge to convert to realize its value. The trademark registrant enjoys exclusive rights to the trademark and is protected by law, and others dare not imitate it. To sum up, according to the relevant provisions of the law, a trademark is a legal concept, which is protected by the Trademark Law. Once registered, the right holder enjoys the exclusive right to use the trademark, while the company logo is not protected by the Trademark Law. If Even after registration, you are protected by law.