The trademark is green agricultural products from the reclamation area? Gold inlaid with jade? How to improve the market competitiveness of agricultural products? The Heilongjiang Reclamation Zone has vigorously implemented the "Trademark Enterprise Development" project to turn the green agricultural products in the Reclamation Zone into delicious meat and become a veritable "gold inlaid with jade". In recent years, the Industry and Commerce Bureau of Heilongjiang Reclamation District has insisted on "playing the green brand and taking the characteristic path", formulated a strategic plan for "trademark-based enterprise development", and increased guidance and support. Last year, 22 provincial famous trademarks were newly cultivated. At the beginning of this year, the "Kenfeng" trademark became the eighth well-known trademark in the reclamation area, and the well-known trademarks in the reclamation area accounted for one-tenth of the total number of well-known trademarks in Heilongjiang Province. Based on the information in the enterprise registration and management database in the jurisdiction, the Heilongjiang Reclamation District Industry and Commerce Bureau organized personnel to conduct in-depth visits to enterprises for door-to-door registration, and established the "Unregistered Trademark Ledger", "Registered Trademark Ledger" and "Three Trademark Echelon Ledgers" of the reclamation area system. . In accordance with the principle of general guidance and focused cultivation, agricultural and sideline products, green specialty foods, etc. that have the regional advantages, resource advantages and characteristic advantages of the reclamation area shall be actively guided to register trademarks, and trademarks that have been used for a long time, are well-known and have a large market share shall be actively guided. Brand as the focus of cultivation. In the process of cultivating trademarks and building advantageous brands, the Industrial and Commercial Bureau of the reclamation area focuses on strengthening administrative guidance, assigning dedicated personnel to connect with enterprises and provide tracking services. At the same time, various farmer cooperatives are encouraged to register specialty agricultural products and service brands by holding symposiums, expert seminars, sending laws to the countryside, legal training and other activities, and enhance the trademark awareness and brand creation of agricultural-related enterprise leaders and management personnel capabilities to expand the total number of agricultural-related trademarks in the reclamation area. At present, there are 2,386 registered trademarks in Heilongjiang Reclamation Area, of which agriculture-related trademarks account for more than 90% of the total, 89 are provincial famous trademarks, 8 are well-known trademarks, and 1 is a geographical indication. In order to strengthen the protection of exclusive rights to trademarks, the Provincial Industrial and Commercial Bureau of the Reclamation District took the initiative to strengthen cooperation with the public security and judicial authorities to establish a joint law enforcement mechanism. Last year, 30 cases of trademark violations were investigated and dealt with, and a system based on self-protection, administrative protection, and three principles was formed in the reclamation area. An all-round, multi-level trademark protection pattern with Chinese judicial protection as a means and extensive public participation.