Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. The automobile technology under this brand comes from Rover previously acquired by Shanghai Automobile, but Shanghai Automobile did not acquire the "Rover" brand.
The design of Roewe brand trademark pattern highlights the creative thinking of the integration of China traditional elements and modern composition forms. The overall structure is a solid shield shape, and the color sense is composed of three main colors: red represents the warmth and celebration of China tradition, gold represents the richness of China, and black symbolizes dignity and solemnity.
The core image of the logo consists of two standing oriental lions. The lion is the king of beasts, representing auspiciousness, majesty and solemnity. In western culture, the lion is also a symbol of king and brave spirit, and its towering posture conveys a sense of strength of rising and erupting.
Roewe's products mainly include:
1, Roewe 350
Roewe 350 is the first compact car (Class A) jointly developed by Shanghai Automobile and Nanqi Automobile, and it is also the first family car equipped with 3G intelligent driving system inkaNet. Roewe 350 is equipped with 1.5L engine.
2. Roewe 550
Roewe 550 is the result of the perfect combination of China and Britain. The China team led by Dr. Gao Weimin from Shanghai Headquarters cooperated with the British team led by Anthony Williams, the design director of Shanghai Automotive UK, and David Lindley, the general manager of Shanghai Automotive UK Technology Center.
Refer to the above? Baidu Encyclopedia-Roewe