A long time ago, our people's awareness of property rights was very weak. It often happened that one's achievements were stolen by others, and one had to spend money to buy it when he wanted to use it. Trademarks are also very important. There used to be a very famous program called "If You Are the One", but because a marriage agency also registered the trademark "If You Are the One", the two families went to court to fight for the trademark "If You Are the One" Fight. Gree sued the State Intellectual Property Office to prevent other companies from registering the trademark "Gree Color World" that they wanted to register, and to ensure that their rights and interests would not be harmed. Next, let’s analyze Gree’s lawsuit against the State Intellectual Property Office. 1. Gree sued the State Intellectual Property Office in order to ensure its own brand value

Ensuring its own brand value is something that every company is actively doing. Gree is a well-known company with great brand value. The selling price of its products will also be affected by the brand value. Therefore, Gree needs to register every trademark that may be similar to its own brand. This is a way to protect your brand value. 2. Gree sued the State Intellectual Property Office so that future mobile phones would not be affected

The reason why Gree sued the State Intellectual Property Office was that the trademark registration of "Gree Color World" was done for the launch of Gree mobile phones. Prepare. Now, the trademark "Gree Color World" is not allowed to be registered, so the launch of Gree mobile phones becomes a problem. In order to prevent Gree mobile phones from being affected by trademarks, Gree decided to fight for it. 3. Gree sued the State Intellectual Property Office in order to avoid future disputes. The trademark of Gree Color World is particularly similar to the brand of Gree Company. If you don’t investigate carefully, I believe many people will think that it is the trademark of Gree Company when they see the trademark "Gree Color World". Therefore, Gree needs to register the trademark "Gree Color World" to avoid future disputes.