A brief introduction to the history of the Anta brand. In 1994, the Anta logo was first hung at the door of a shoemaking workshop in Jinjiang, Fujian. After more than ten years of development, Anta has developed into China's largest marketing-oriented company. One of the leading comprehensive sporting goods companies, Anta leader Ding Zhizhong was named the 17th "China's Top Ten Outstanding Young People" for his special contribution to Chinese sports. ANTA (China) Co., Ltd. is now a limited liability company fully controlled by Hong Kong Anta International Investment Co., Ltd., and has the honors of "China's Famous Trademark", "China's Famous Brand Product", "China's Quality Inspection-Free Product", etc. Its sales performance It ranks at the forefront of the country, and its comprehensive market share of sports shoes has ranked first among similar products in the country for many consecutive years. ANTA is a pioneer in sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, dedicated to the research of sports mechanics, aiming to improve the performance of Chinese athletes and promote the development of China's sports industry. "Innovation and change" is the tireless pursuit of Anta people. In terms of technological innovation, Anta has obtained a number of national patents and has become one of the setters of standards in the sporting goods industry. Anta is a practitioner of the sports goods sales monopoly system. In 2001, Anta took the lead in establishing a sports goods monopoly system in China, completing the transition from producing a single product to operating a comprehensive sports goods brand. Up to now, Anta has 4,000 stores in China, and has established the most complete marketing network in the country, covering the first, second and third tiers, and has become a leader in the sporting goods industry. ANTA is a loyal partner of various professional events in China. The rapid development of China's sports industry has brought unlimited opportunities to sports brands. As a loyal partner of China's sports industry, ANTA has long-term support for the China Men's Basketball Professional League (CBA), the China Men's and Women's Volleyball League, and the China Men's and Women's Table Tennis Super League. and other events, because of its support for Chinese sports events, Anta is known as the "engine of the Chinese league." Anta is an active advocate of social welfare undertakings. While improving its own strength and brand value, Anta has the courage to assume social responsibilities. Fulfill the obligations of corporate citizens and repay the society with integrity and gratitude. "Integrating the sports spirit of transcending oneself into everyone's life" is ANTA's corporate mission. ANTA people are committed to passing on the concept and spirit of sports to every consumer. "By 2011, it will become the sports brand with the highest brand reputation and market share in the Chinese market, and become the top ten sporting goods company in the world in terms of sales" is the vision of ANTA. "Keep Moving... never stops" is the vision of ANTA. Anta for the future and Chinese sports