Launch date: 2014

On December 26, 2005, the 21st anniversary of its founding, Haier launched its fourth development strategy stage - the global brand strategy stage. The reputation of Haier brand in the world has been greatly improved. In 1993, the Haier brand became one of the first batch of well-known Chinese trademarks; in 2005, the Haier brand value reached 70.2 billion yuan. Since 2002, the Haier brand value has topped the list of China's most valuable brands for four consecutive years.

Haier brand’s 16 leading products including refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, and home integration have been rated as Chinese famous brands. Among them, Haier refrigerators and washing machines have also been rated by the General Administration of Quality Supervision, Inspection and Quarantine. It is one of the first batch of Chinese world famous brands.