The circle R is the mark of "registered trademark", which means that the trademark has been applied for registration with the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark. The R in the circle is the first letter of registered in English. Registered trademarks have the characteristics of exclusivity, exclusivity, and uniqueness. They are exclusively owned by the owner of the registered trademark and are protected by law. No enterprise or individual may use it without the permission or authorization of the owner of the registered trademark, otherwise they will bear infringement liability.

Another common one is the TM logo on the upper right. TM means the trademark symbol, that is, the words, graphics or symbols marked with TM are trademarks, but they may not have been registered (unregistered ones are not subject to legal action) Protect). TM is the abbreviation of English trademark.

LOGOs are everywhere in our lives. Everyone wakes up in the morning and goes to bed at night. From the time the alarm clock rings and crosses out the alarm clock, just flicking around on the mobile phone, Taobao, Meitu Xiuxiu, QQ, WeChat Bo...facial cleanser for washing, labels on clothes, shoes, cars...

LOGO is the primary visual identification symbol of a brand. Whether the logo is excellent or not is related to Communication of brand value. So to measure whether this LOGO is excellent, we generally have these criteria: uniqueness, recognition, scalability, memorability, universality, forward-looking and indirectness.

At first glance, a small LOGO graphic is very simple. But every successful logo design involves a lot of hard work behind the scenes.

Continue to discuss the length of time it takes to design a LOGO. How fast can it be done? It can be done in 10 seconds -

Open Baidu and search for "LOGO automatic generation", and a bunch of websites will pop up immediately. Just click on one, enter the keyword name, and generate it with one click:

1. Early communication:

The purpose is to fully understand the customer's needs, product-related information, and brand strategy. That is to understand what the customer actually wants.

We need to know this basic information:

a. What is the industry and core products of the brand? What services are provided?

b. Who is the brand’s target group?

c. What are the styles and cases that customers prefer?

d. Expected delivery date

2. Research and analysis:

Find direct decision-makers to communicate and fully listen to customers’ understanding and vision of their products and brands . The purpose of this step is to collect a series of information and ultimately prepare for strategic positioning.

It is equally important to understand the customer’s customers, who are the target consumer groups, because the logo must also be seen by the customer’s customers or users. Customer needs do not represent user needs.

3. Strategic positioning

After collecting the data, the most important thing is to research the information, separate all the collected information, and extract useful information. The data mainly focuses on three aspects: price proposition, competitive advantage, and differentiation.

Before we start sketching, we need to draw a mind map. This is a divergent thinking process that helps us think about as many design directions as possible. Simply put, it’s word association. We wrote down the core vocabulary of a design brief on paper, and then started brainstorming. All the words that popped into our heads had to be written down.

Collect ideas - generate creativity - enter the creative state - connect pictures and texts

Once you draw a thorough mind map on paper, this is often where inspiration comes from , once inspiration comes, everything falls into place.

The above three steps may have taken a month or two, and the remaining sketch exploration, design drawings, briefing proposals, and application demonstrations can be completed in a few days.

Of course, the investment of time and energy is closely related to the cost budget. It is impossible to spend half a month doing research on a LOGO worth 50 yuan.