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Three shells for traditional enterprises: What do you need to understand when transforming into B2B?

The following aspects can be considered when transforming traditional enterprises:

First, servitization. In the past, we were producer-centered and not customer-centered, which resulted in a lot of overcapacity. Nowadays, servitization, dynamically organizing production and services around consumers, has become a very important model for us to further effectively control production capacity and accurately provide services.

Second, specialization. It has brought important opportunities to hidden champions. In the past, we understood multinational companies as giant companies. Now Internet companies may have just a few people able to allocate global resources and raw materials to provide services to consumers. In this way, some small and medium-sized enterprises can focus on their own Comparative advantages and focusing on your core competitiveness to become a champion in specialized fields.

Third, flattening. The management level is required to become more efficient and streamlined, and to reflect consumer demands more quickly.

Fourth, platformization. Some companies can do this and play a leading role in the platform. Many small and medium-sized enterprises can find their own position in the platform and can participate in this platform to form a winning ecosystem (the Internet ecosystem proposed by Yali Technology). It turned out that I went to some places for research and found that some of them were involved in the production of certain parts in Apple's manufacturing process, and the benefits were very good. It doesn’t have to be a platform. I personally understand that we participate, become a part of it, and enjoy the benefits it brings.

Fifth, digitization. In the future, intangible assets, light assets, and soft elements will play an increasingly important role in the development of enterprises. In the past, many enterprises were large-scale industries, such as steel plants and cement plants. They were developing very well at that time. In the current era of transformation from industrial society to information society, we have found that data and trademarks play a more important role.