Brief history

Giordano was established in 1981 and listed in Hong Kong in 1991. At the beginning, the company was only engaged in wholesale business. In 1983, in During the opening of retail stores in Hong Kong, Giordano adopted the "value for money" policy of small profits but quick turnover and committed to improving the quality of customer service. Based on these two long-term policies and through the efforts of all employees, Giordano's sales network continued to expand, and sales volume Continuously rising, Giordano continues to maintain the highest sales volume of casual clothing in Asia. Today, Giordano has been distributed in various Asian countries and regions, such as Hong Kong, Macau, South Korea, Taiwan, Singapore, Malaysia, Japan, Philippines, Thailand, Dubai, and New Zealand. Waiting for the market.

Domestic business

Since 1992, Giordano has begun to develop the Chinese market and pioneered the domestic "specialty store". Through continuous attempts and efforts, in addition to It has directly managed stores in Shenzhen, Guangzhou, Dongguan and other places. In addition, it has franchised stores in more than ten provinces in China. The sales results are very satisfactory. The stores owned by the exclusive dealers who cooperate with Giordano are constantly increasing, and they are recognized by consumers. In addition, it has achieved both fame and fortune. According to surveys, Giordano is now the most popular leisure series from overseas entering the domestic market.

Giordano plans to focus on developing franchise store business in the future, and based on the principle of providing consumers with "great value for money" products and excellent services, it will provide excellent services to compatriots in every corner of the country. In 2001, mainland China replaced Hong Kong as Giordano's main market. "1" Four Principles

Since the company was founded in 1990, Giordano has worked hard to expand the market based on the four principles of service, speed, simplicity and quality.

Service: Solve customers' problems immediately and adhere to the highest service

Quality: Maintain Giordano's excellent service spirit.

Speed: Continuously introduce advanced computer technology and network with each store to provide the fastest and latest information and the fastest response to market changes.

Simple: Eliminate all cumbersome operating procedures and operate in the most direct, simple and effective way.

Quality: Adhering to the principle of "value for money", rigorous quality inspection and continuous improvement of product quality are Giordano's market strategies. "1" Business Code

All signed contracts must be filed in accordance with the provisions of the People's Republic of China and the National Trademark Regulations and must be submitted to the local Industrial and Commercial Bureau for review. Each specialty store must comply with the requirements for operating a Giordano specialty store when operating. Required business licenses and various related documents.

Documents required by each unit

Weiteng International Co., Ltd. Huwei Shipping Enterprise Co., Ltd. Franchise Store

Giordano’s trademark registration business license business license

Trademark license contract, tax registration certificate, tax registration certificate

Individual regions may require different documents

(Regional representatives will check whether the business license is in compliance with the contracted license when opening the store. Name and business scope are consistent)

《II》Taxation

1. Trademark usage fee

Weiteng International Co., Ltd. authorizes Weiteng International Co., Ltd. to pay all parties on its behalf The specialty store collects the trademark usage fee. Before the specialty store pays the trademark usage fee, it must pay the relevant items at the local tax office on behalf of Witten International Co., Ltd., and hand the receipt to Witten Ocean Shipping Co., Ltd., and Huwei Ocean Shipping Co., Ltd. will collect it. After the tax-deducted trademark usage fee is received, it will be handed over to (Hong Kong) Huwei Enterprise Co., Ltd. to Witten International Co., Ltd.

2. Each specialty store must pay taxes independently in accordance with the tax regulations established by the People's Republic of China.

Service Management

Service Concept Service Standard

Service Three Rings

Good customer service is:

Satisfaction Customer needs and expectations

Excellent customer service is:

Exceeding customer needs and expectations

(Doing more than meeting customer needs and expectations) Diandian)

Service results evolution wheel

Features of "One"

1. The service results evolution wheel will continue to expand outward

2 What today's customers consider to be additional service results will gradually become the service results that customers expect due to service improvements from competitors, changes in personal service essentials or the environment.

3. If we only maintain the current service level and do not strive for progress, but as customer expectations increase, we will gradually fall behind if we do not advance or retreat.

4. Therefore, we must continue to look for value-added potential in order to maintain Jordan's leading position in the service industry.

Customers enter the store

Main purpose: to buy satisfactory clothes

General requirements: There are different products and sizes in the store, and provide selection opportunities

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Expected results: The store is clean and tidy, the goods are beautifully displayed, the service is courteous and the required product knowledge is provided to help customers make their own decisions, and they have the satisfaction of "value for money".

Additional results: Try and switch services at any time, the waiters can pay attention to customers, provide attentive, sincere and heartfelt services, and have the pleasure of "excellent value for money".

Value-added potential: Constantly looking for new methods and directions, striving to surprise customers again and again.

How to bring unexpected surprises to customers?

For example:

《1》 When the goods purchased by the customer are out of stock, you can register the customer's phone number and address, and notify the customer immediately or arrange delivery when the goods are in stock.

《二》When customers carry a lot of things, they can take the initiative to use Giordano bags to help them pack things to facilitate their shopping. They can also take the initiative to help customers put them near the cashier until the shopping is completed. (But remind guests not to place valuable items)

《二》 Address guests by their last name, especially regular customers.

"Four" "Tear Tissue" Picture

1. When it rains, you can hand the tissue to the guests who have raindrops on them.

2. If you see a child eating, you can also give the child a tissue.

3. Tissues must also be given to guests if requested.

Customer Service Standards

《1》Proactively provide services

Purpose: Pay attention to customers, express welcome, and proactively provide services

《2 》Recommend products based on customer needs

Purpose: to obtain customer information, reach a tacit communication understanding with customers, and meet customer requirements.

Employees are Giordano’s most important asset. Only happy employees can have happy customers.

This brand, which is famous for its casual clothing, not only requires you to wear it on your body, but also requires you to wear it on your hands. Giordano launched its first watch series and made its grand debut in Hong Kong in early September 2001. Local agents also introduced it immediately, allowing Singaporean customers and Hong Kong people to see the elegance of this watch at the same time. One of the secrets of Giordano's success is to bring the most innovative designs to teenagers at affordable prices. Therefore, when this brand targets young people, it also moves towards popularization and popularization when it enters the watch industry.

In terms of price, Giordano watches are more competitive than similar brands, but in terms of quality, they are definitely worth the money, and you will not lower your requirements for watch quality just because you have to lower the price. .

In terms of style and design, Giordano keeps up with the pulse of time. Wearing Giordano, you can not only grasp the accurate time, but also keep up with the trend, allowing the sense of the times to be displayed on your wrist.

Giordano Watch has launched multiple series of watches with diverse surface designs, colors, and strap materials.

No matter you are conservative, academic, sporty, or Xiaojiabiyu, it will capture your heart.