Pacific Automotive Network rover is Rover Motors. Rover (Hong Kong translation: Luhua) means wanderer or navigator. Its fate is just like its name. From being the exclusive chariot of the Queen of England, its reputation is equal to that of Rolls-Royce, to being in decline and being changed hands many times, but its profound cultural heritage has not been damaged at all.

The early Rover cars had a Viking head as their logo. It was not until 1930 that the trademark was changed to a ship. Initially, the hoods, radiator shells and trunk lids of Rover cars all had Viking images and ship logos. It was only after the launch of the Rover 800 that the ship was uniformly used as the trademark.

In 2006, SAIC Motor, with its unparalleled spirit of "making the world our own" and its century-old ambition of "innovating and transforming classics", based on the core technology of Rover 75, re-interpreted the British quality gene. Roewe, the first international brand in the Chinese automobile industry that fully integrated European luxury car technology and was renamed, was finally born gloriously and respected throughout the world. It can be said that the birth of the ROEWE brand is not only the inheritance of a century-old legendary classic.

(Photo/Text/Photo: Wang Panpan1 of Pacific Automotive Network)