1, different from the functional point of view: trademarks are mainly used to distinguish the names of goods and must be associated with some specific goods to which they belong. △ Enterprise name is mainly used to distinguish enterprises and represent the reputation of manufacturers. They must be related to the producers or operators of commodities. Commodity names belong to the right of name, so the right of commodity names is closer. Relating to a person or identity.

2. Time difference: there is a statutory time limit for the protection of trademark rights. Article 37 of China's Trademark Law stipulates that "the term of validity of a registered trademark is ten years". Commodity names have no legal validity period, just like enterprise names.

3. Different from the geographical perspective: the geographical effect of trademark rights covers the whole country or other regions. Except for state-owned enterprises, the exclusive right to use a trade name is generally valid only within the jurisdiction where it is registered.

From the perspective of legal protection, in China, trademarks have a special Trademark Law. The registration and use of trademarks shall be carried out in accordance with the provisions of the Trademark Law. Trademark rights are protected by trademark law. The registration and use of companies are mainly carried out in accordance with the Company Law or the Regulations on the Administration of Enterprise Registration. Only the right of trademark name is protected, not the right of enterprise name stipulated in the General Principles of Civil Law.

Baidu encyclopedia-trademark

Baidu encyclopedia-trademark registration mark