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This is ASICS

A famous Japanese sports shoe brand

Introduction

In 1949, in Kobe, Japan , KIHACHIRO ONITSUKA founded the predecessor of ASICS. In its early days, it was more like a shoe factory. In 1950, the company changed its name to "ONITSUKA TIGER". In 1949, Mr. Onitsuka Kihachiro founded Onitsuka Tiger, the predecessor of ASICS, in Kobe, Japan. Since the 1956 Olympic Games, Onitsuka Tiger has been loved and respected by athletes from all over the world. In 1970, Onitsuka Tiger became The largest running shoe manufacturer in the United States, more than 70% of famous athletes wear Onitsuka Tiger! In 1977, Mr. Onitsuka Kihachiro integrated and founded ASICS to diversify its products.

Edit this brief history of development

The company's first big breakthrough came in 1951, when a long-distance runner wearing TIGER running shoes won the marathon in Boston. At the same time, the company has also made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better stability and performance. During the preparations for the 1956 Melbourne Olympics, Kihachiro Onitsuka set the company's business philosophy: to develop products most suitable for sports. The new rubber formula provided good cushioning properties, and in 1960 the Magic Running Shoe was born, each shoe with a ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes in 1961, he chose TIGER shoes. In order to make the shoes more comfortable and fit on the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won 46 medals. In the same year, Australia's DEREK CLAYTON broke the marathon record with an astonishing time (2:09:36). The upper material of the TIGER shoes he wore was nylon, which was unique at the time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five jogging shoe brands tested. By 1970, TIGER became the largest running shoe manufacturer in the United States and 70% of famous athletes were wearing TIGER shoes. At the 1972 Munich Olympics, 80% of volleyball players wore TIGER shoes. Since the Munich Olympics, TIGER has become popular in Europe. In 1977, with the merger of several small companies, ASICS was officially established. The Spring Summer series further demonstrates the diversity of design and brings a more youthful feel.

Corporate Culture

The name ASICS is the abbreviation of "ANIMA SANA IN CORPORE SANO" (A sound mind belongs to a strong body). ASICS has always produced products that best meet sports needs with high-tech and high-quality standards, and has developed a number of patented technologies, such as: asics-GEL super shock-absorbent rubber, AHAR super wear-resistant rubber, and DUOSOLE super wear-resistant anti-slip midsole , SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC midsole elastic shock-proof sheet, etc. The combination of multiple technologies allows the wearer to enjoy more sports fun while preventing injuries! At the 1992 Barcelona Olympics, ASICS became the first official sports shoe sponsor in the history of the Olympic Games. This is undoubtedly another new peak period for ASICS. In 2002, ASICS ranked among the top five sporting goods brands in the world and became a well-known brand loved by professional athletes and sports enthusiasts around the world. In 2006, ASICS changed its trademark (see picture). ASICS sponsored the Chinese men's and women's basketball teams in the 1980s, and also sponsored the awards uniforms for the Chinese sports delegation at the 1988 Seoul Olympics. Brand difference: ASICS This is the new concept trademark after ASICS (Asics Private Limited) replaced it in 1993.

It adds a Greek-style European color to the original basis, crowning the Latin letter "α" with the lowercase letter asics. The Latin letter α (alpha) has its origins. After processing by the designer, this α became a spiral radiator, representing the speed of movement (the "alpha" particles in matter) and dynamics. To further extend the meaning of the trademark, it uses the cosmic sense of the "vortex starry sky" to represent ASICS' potential development capabilities into the 21st century, as well as its corporate spirit of continuous breakthroughs and improvements to maintain its "A" level. . Asics has always produced products that best meet sports needs with high-tech and high-quality standards, and has developed a number of patented technologies, such as: asics-GEL super shock-absorbent rubber, AHAR super wear-resistant rubber, DUOSOLE super-resistant Anti-slip large midsole, SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC midsole elastic shock-proof piece, etc. The combination of multiple technologies allows the wearer to prevent injuries and enjoy more sports fun at the same time! 2002 In 2016, ASICS ranked among the fifth largest sporting goods brands in the world and became a well-known brand loved by professional athletes and sports enthusiasts around the world.