No, Fries serve as a natural traffic boosting tool for normal note content. According to the Fries placement regulations, illegal notes will not be posted, but notes that comply with community standards can be served normally. Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang. As of July 2019, the number of Xiaohongshu users has exceeded 300 million, of which 70% are born in the 1990s. In the Xiaohongshu community, users record the positive energy and beautiful life of young people in this era through the sharing of text, pictures, and video notes. Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people. Xiaohongshu has an e-commerce business. On December 24, 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" representing China's consumer technology industry by the "People's Daily".

The main functions of Xiaohongshu:

Xiaohongshu Community

In early 2016, Xiaohongshu changed the manual operation of content to a machine distribution form. Through big data and artificial intelligence, content in the community is accurately matched to users who are interested in it, thereby improving user experience.

As a lifestyle community, the biggest uniqueness of Xiaohongshu is that most Internet communities rely more on online virtual identities, while the content posted by Xiaohongshu users comes from real life. , a sharing user must have rich life and consumption experience in order to have content to share on Xiaohongshu and attract the attention of fans.

Most online communities are virtual communities. Users consume content online and the experience ends online. Xiaohongshu is called a "three-dimensional community" because whether a user browses delicious food or travel destinations on Xiaohongshu, he must return to real life to consume in order to complete the experience.

In Xiaohongshu, a user's "online sharing" consumption experience triggers "community interaction" and can push other users to "offline consumption", and these users in turn will do more "Online sharing" ultimately forms a positive cycle. As people's lives become more and more digital, Xiaohongshu communities are playing a greater social value in the wave of "consumption upgrading."

In the past few years, new brands including Perfect Diary, Zhong Xuegao, Xiaoxian Stew, Guyu, Maia Active, etc. have grown up on Xiaohongshu, including Hui Alai, Pechoin, White Rabbit, Li Ning, etc. Old brands are loved by more young people through Xiaohongshu and have become representatives of new consumer brands. Xiaohongshu has also become an important position to help new consumption and empower new brands.