Coca-Cola cans in the Middle East have new packaging, and there will be no obvious trademarks and labels. The Coca-Cola Company, which initiated the campaign, said that the advertising campaign with the theme of Ramadan aims to pay attention to discrimination around the world.

The company removed the iconic English letters from several batches of products, leaving only a white ribbon on the cans and the following message: "The label is for cans, not for people."

Coca-Cola has also launched activities with similar themes before. They let a group of people guess each other's looks in the dark, and then look at reality and imagination when turning on the light.

Because there are regulations that require nutrition labels on beverage packages, Coca-Cola Company is prepared to use these unlabeled cokes only in specific activities. Although it is now in simple packaging, this kind of packaging is actually not much different from the previously labeled cola. Everyone can hear that this word game is also very clever.

This promotion activity called "De-labeling this Ramadan" is also in line with its earlier commercial activity of "sharing one more second". Previous activities called on people all over the world to take some time to get to know each other better and change their first impressions.