1. Entrust the trademark agency filed by the Trademark Office to handle it;

2. The applicant goes directly to the trademark registration hall of the Trademark Office.

The characteristics of trademarks are as follows:

1. Trademarks are distinctive signs, which are different from those with narrative and well-known publicity, and from those of other people's goods or services, and are easy for consumers to identify;

2. Trademarks are exclusive. The purpose of using a trademark is to distinguish it from other people's sources of goods or services and facilitate consumers' identification. Therefore, the registered trademark owner enjoys the exclusive right to use his trademark, and no one else may use it without the permission of the registered trademark owner. Otherwise, it constitutes an infringement of the trademark right of the registered owner and violates China's trademark law;

3. Trademarks are valuable. Trademark represents the quality and reputation of the trademark owner's production or operation, as well as the reputation and image of the enterprise. Trademark owners make trademarks valuable and increase the added value of goods through the creativity, design, application for registration, advertising and use of trademarks. The value of a trademark can be determined by evaluation. Trademarks can be transferred with compensation; With the consent of the trademark owner, license others to use it;

4. Trademark is competitive and a tool to participate in market competition. The competition between producers and operators is the competition of the quality and reputation of goods or services, and its manifestation is the competition of brand awareness. The higher the brand awareness, the stronger the competitiveness of its goods or services.

To sum up, China's Trademark Law stipulates that if a registered trademark needs to be used after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before its expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled; The Trademark Office shall announce the renewed registered trademark.

Legal basis:

Article 40 of the Trademark Law of People's Republic of China (PRC)

Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.

The Trademark Office shall announce the renewed registered trademark.