Facing market opportunities and fierce challenges in the wine industry, Changyu has determined its development strategic goals for the next three years: by 2008, achieve sales revenue of 5 billion yuan and profits and taxes of 15 billion, entering the top 20 in the world's wine industry, and becoming an internationally renowned wine enterprise group
Raise a glass and look back at the clouds and smoke, 1892 to today." Just like this song called "Grape Wine Never Sleeps" As the lyrics of the Changyu Song of "Heaven" say, Yantai Changyu Group, as a pioneer in China's wine industry and one of the few century-old stores in China's food industry, has created an unforgettable century-old legend. Its predecessor, Yantai Changyu Group Co., Ltd. It is the Yantai Changyu Winemaking Company. It is China's first industrial wine manufacturer founded by Mr. Zhang Bishi, the modern patriotic overseas Chinese leader in my country. In 1892, Zhang Bishi invested 3 million taels of silver to establish the Changyu Winemaking Company in Yantai. Beiyang Minister Li Hongzhang and Qing court official Wang Wenshao personally signed and approved the company's business license. Emperor Guangxu's teacher, then Minister of Household Affairs and Minister of Military Aircraft Weng Tonghe personally inscribed the name of the company
"Changyu." "", the surname Zhang, means prosperous and prosperous. The founding of Changyu Company was recorded by the China Millennium Monument in Beijing as one of the four major events that happened in China in 1892. So far, it has developed into a diversified group. Chemical enterprise, it is currently the largest wine production and operation manufacturer in China and even Asia
There is a sentence in "Chronicles of Changyu Company": "Although the history of grape planting and winemaking in my country can be traced back to the Han Dynasty, the industrial production of wine It actually started with Changyu Company. "Before Changyu, the Chinese people had only imported wines on their tables. I am afraid no one would have thought that the reason why Zhang Bishi founded Changyu came from a gossip of the French consul. Changyu Group has developed from a single wine production and operation enterprise to a wine-making enterprise. Mainly, it is a large-scale comprehensive enterprise group integrating the research and development of health wine and Chinese patent medicines, grain liquor and alcohol processing, import and export trade, packaging and decoration, mechanical processing, transportation, glass bottle making, and mineral water production. It has a holding A listed company, one holding subsidiary, four wholly-owned subsidiaries and one branch, with more than 4,000 employees, total assets of 2.1 billion yuan, and net assets of 1.48 billion yuan.
As the sole sponsor, Changyu Group. The assets of the group's four wine companies, including brandy, wine, champagne and health wine, and five auxiliary supporting companies were reorganized and converted into 140 million state shares. At the same time, 88 million domestically listed foreign shares (B shares) were issued to raise funds and establish "Yantai Changyu Grape Winery Co., Ltd." was listed on the Shenzhen Stock Exchange, becoming the first listed company in the Chinese wine industry. In October 2000, the company successfully issued 32 million A shares and was listed on the Shenzhen Stock Exchange on the 26th.
Changyu’s products sell well at home and abroad. Its sales network covers the country, with 24 branches, more than 170 sales offices, and 9 functional management departments in various provinces and cities. A modern management system with computer network as the platform. The company obtained the right to export in 1993. The main varieties exported are health wine, wine, health medicine, etc., which are mainly sold to Hong Kong, Macao, Taiwan, Southeast Asia, the Netherlands, the United States, Belgium, Japan, and South Korea. , Panama and more than 30 countries and regions.
In 1915, Changyu’s Koya brandy, red rose wine, Gewürztraminer and Riesling white wine won four gold medals and the most prizes at the Panama Pacific International Exposition. Since receiving the Certificate of Excellence, especially after the founding of the People's Republic of China, Changyu's products have been on the list in all the national and even world famous wine competitions, and have won 16 international gold and silver awards and 20 national gold and silver awards.
In view of Changyu Company's commitment to wine. For his outstanding contribution to the international wine industry, in 1987, the International Grape and Wine Bureau officially named Yantai City the "International Grape and Wine City", and Yantai City was admitted as an observer to the International Grape and Wine Bureau.
In 1993, The "Changyu" trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. The company actively implemented an international brand strategy and has now developed into the number one wine brand in Asia.
According to a survey by the national authority, from 1997 to 2002. The comprehensive market share of Changyu's products has ranked first in the wine industry for four consecutive years, reaching 21.42% in 2002.
The group company has been awarded titles such as "National Outstanding Light Industry Enterprise", "Shandong Province's First Light Industry Star Enterprise" and "Shandong Province's First Light Industry Pioneer Enterprise" by the National Light Industry Federation.
The company is market-oriented, efficiency-centered, development and innovation as the main line, vigorously promotes technological innovation and management innovation, and comprehensively improves corporate quality, allowing the company to maintain a healthy and steady development momentum and economic benefits. There is a substantial improvement every year. In 2000, it achieved sales revenue of 1.66 billion yuan and profits and taxes of 350 million yuan, an increase of 22% and 38.6% respectively over the same period in 1999.
2001-2005 is a critical period for the development of Changyu Group, facing the opportunities and challenges of China's entry into the WTO. During the "10th Five-Year Plan" period, the company will accelerate its integration with international standards, expand leading industries, develop related industries, and cultivate economic growth points; improve corporate innovation capabilities, enable Changyu Group to continue to maintain its leading position in China's wine industry, and strive to become a leader in the international wine industry Well-known enterprises.