Recently, the trademark case of Red Bull has been controversial, which has aroused widespread concern from many interested netizens. The trademark dispute of Red Bull began on 20 16. The brand Red Bull was originally founded by Austrian businessman Matthias and Thai Chinese Xu Shubiao. As the founder of Red Bull, Xu Shubiao tried to introduce Red Bull to China, but never came back. Later, Xu Shubiao cooperated with Yan Bin, the founder of Hua Bin Group, and established China Red Bull Company in Shenzhen. Tencel Group, where Xu Shubiao belongs, provides brand authorization and technical support for Red Bull in China, while Hua Bin Group in Yan Bin is responsible for the production and sales of Red Bull. After the cooperation between them, Red Bull broke out rapidly in China and became the most popular functional drink.
Later, after Xu Shubiao died, his son took over. He commissioned a global lawyer to investigate China Red Bull, and the conflict began. 20 16, the authorization of China Red Bull for the second decade ended. Yan Bin was ready to continue to apply for renewal, but the Xu family refused to authorize the China Red Bull trademark again, and then the two sides launched several disputes over the Red Bull trademark. Xu Shubiao's son Xu Xiong Xin said that Red Bull had been sold in China for so many years, and as the largest shareholder, the Xu Shi family didn't get any dividends. Yan Bin said that today Red Bull's sales in China have reached nearly 500 billion, which is the result of their hard work.
20 19, the dispute between Hua Bin and Tencent ended in Hua Bin losing the case. However, for the trademark issue of Red Bull, the two sides have been arguing and deadlocked. Now, because of the trademark dispute of Red Bull, who will spend it on? Both sides have their own views, opinions and reasons. However, such disputes are definitely unfavorable to the development of Red Bull. Even if one side wins, it will hurt the enemy by 1000 and hurt itself by 800.