Entering the liquor market outside the province, Sichuan Liquor also has super strength, quickly occupying the local liquor market share and taking root. Therefore, in the liquor industry, there has always been an industry saying that "the west does not enter Sichuan", which also shows the strength of Sichuan wine, and even has the reputation of "Sichuan wine is the best in the world".
Since the development of Sichuan wine, the number of big-name Sichuan wine derived from it is the largest among many provinces in China, and its brewing history and wine culture have a far-reaching impact. In 1985 "the 5th National Famous Wine Selection", six Sichuan brands, namely Wuliangye, LU ZHOU LAO JIAO CO.,LTD, Jiannanchun, Quanxing Daqu, Tuopai and Langjiu, were rated as "famous wines" and became the earliest.
Although the six golden flowers of Sichuan wine are also developing in groups, the brand strength is different so far, so there is a brand-new "Sichuan Alcohol Selection".
Up to now, a total of 16 well-known brands of Sichuan wine have been selected in the new national tour exhibition of Sichuan wine, which has enabled the new and old brands of Sichuan wine to develop better and won the "Ten Little Golden Flowers of Sichuan Wine" and the new version of "Six Golden Flowers of Sichuan Wine".
The brands of Sichuan wine 10 covered by "Ten Little Golden Flowers of Sichuan Wine" are: Gu Feng wine, Yuchan wine, Sanxi wine, altar wine, Jiangkou spring wine, Guchuan wine, Xiaojiaolou wine, Wenjun wine, Xufu wine and Jin Yan wine.
(In the last issue, I explained the liquor brand of "Ten Little Golden Flowers in Sichuan Wine". You may wish to check the previous article to find out. )
Sichuan liquor "Ten Little Golden Flowers", which 10 liquor brands are they? Introduce you to the second echelon of Sichuan wine
As for the six brands of Sichuan wine represented by "six golden flowers of Xinchuan wine", their brand development momentum continues to be strong, and Wuliangye is even world-renowned. However, due to the development and management problems, Quanxing Daqu gradually declined and lost its place in the new version of Sichuan wine selection.
The six brands of Sichuan wine covered by "Six Golden Flowers of Xinchuan Wine" are Wuliangye, LU ZHOU LAO JIAO CO.,LTD, Jiannanchun, Tuopai Shede, Fang Shuijing and Langjiu.
Wuliangye is not only the leading brand of Luzhou-flavor liquor, but also the biggest representative of Sichuan liquor. It has a high market share in the national liquor market, occupying the top brand of China liquor all the year round, and the oldest is naturally Kweichow Moutai, which is also a world-famous liquor brand.
The brand name of Wuliangye comes from the five-grain brewing formula of brewing liquor with red sorghum, glutinous rice, wheat, rice and corn as raw materials, and the unique brewing process of "1366 (one pole, three excellent and six excellent)". Wuliangye has the oldest cellar group that has been fermented for more than 650 years, making the brewed liquor of high quality.
Among them, Wupu is the most representative liquor product of Wuliangye, giving full play to the quality of liquor brewed by unique technology. It is mellow and sweet, with long aroma, clean entrance, smooth throat, cool and sweet, and very delicious.
Although Wuliangye has risen slightly in recent five years, under the rising tide and crazy premium of Kweichow Moutai, Wuliangye's high-end liquor is still one of the most suitable liquor products for daily wine tasting, personal gift or collection.
The disadvantage of Wuliangye product line is that it is not comprehensive enough, and it is also mixed with many brand wines. Except Wuliangchun, Wuliangniang and Wuliangye Qu, the product line of mid-range wine is actually empty, and high-end wines such as Gaopu, 16 18 and Jiaobei are recommended.
LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is the originator of Luzhou-flavor liquor, the golden flower of Sichuan liquor and one of the four time-honored liquors. Luzhou, Sichuan has bred many famous wines, such as Yuchan wine, Sanxi wine and Tanjiu in "Sichuan Wine Xiaojinhua", all of which come from Luzhou, Sichuan, occupying the largest number of brands.
Luzhou is rich in glutinous rice and sorghum, and rich in raw materials for brewing. LU ZHOU LAO JIAO CO.,LTD has an "old cellar pool" for more than 440 years, and the quality of Luzhou-flavor liquor brewed by Daqu has a liquor style of "mellow, sweet and long aftertaste".
The high-end product Guojiao 1573 brewed by LU ZHOU LAO JIAO CO.,LTD Co., Ltd. through "Living Cultural Relics" 1573 is a best-selling product at home and abroad.
It can be said that LU ZHOU LAO JIAO CO.,LTD is also a big liquor brand that makes many drinkers step on the pit. The reason is that there are many brands of liquor related to LU ZHOU LAO JIAO CO.,LTD Co., Ltd., which have been active in low-priced liquor. Among the liquor products above Guojiao 1573, there are also many customized liquors. The quality of liquor is not much different, but changing bottles+brands can sell higher prices, and most of them are "bottled goods".
Therefore, the product line of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. can be purchased according to Touqu series, Tequ series, cellar age series and national cellar 1573 if it wants to store wine.
Jian Nanchun's brand culture has a long history. It used to be "Tang Dynasty Palace Wine", bearing a strong dynasty wine culture. Jiannanchun Distillery has the largest scale, the most complete variety and the longest brewing time in China.
The superior brewing environment, coupled with the unique and diverse fermentation microorganisms in the national pits, finally produced Jiannanchun liquor with clear liquor quality, strong aroma of agarwood and bitter liquor body.
It is actually expected that Jian Nanchun can continue to rank among the "Golden Flowers of Xinchuan Liquor", because Jian Nanchun is "stable" in terms of liquor quality, price positioning and product line.
Compared with Wuliangye and LU ZHOU LAO JIAO CO.,LTD, Jian Nanchun's product line is particularly single. The low-end Jin Jiannan K6, the mid-end crystal sword with Luzhou-flavor liquor as the benchmark, the sub-high-end sword, and the high-end Dongfanghong are all online in terms of quality and reputation.
Compared with other Luzhou-flavor wines, the price positioning of these products has a very low premium, and the quality of the wine has not declined because of the price increase, and the whole is "stable".
Jian Nanchun is very weak in the treatment of high-end Luzhou-flavor products. Only Dongfanghong can play, and many upward Jiannanchun wines are expensive and of average quality. Therefore, many drinkers think that the single product worthy of hoarding by Jian Nanchun is mainly the product of Dongfanghong downward.
Especially crystal swords and swords, absolutely "close your eyes".
Tuopai liquor industry mentioned in the old version of Sichuan wine Jinhua was topped by its own high-end liquor brand Tuopai in the new version of Sichuan wine Jinhua.
Tuopai Shede is famous for many old wines in the wine industry. It is reported that there are more than 654.38+ 10,000 tons of high-quality aged wine in Century Tan Tao Wine Warehouse of Shede Wine Industry, which can be said to be "closet wealth" of Shede Wine Industry.
There are not many representative products that Tuopai is willing to give up, such as giving up Taoism, giving up taste and giving up wisdom. Moreover, every bottle design is full of the essence of China culture, and the quality of the wine is willing to give up, which is a good and inexpensive wine among many Sichuan wines.
The early Quanxing Daqu was selected as "Six Golden Flowers of Sichuan Wine", but it was replaced by its own high-end brand Fang Shuijing in the new issue of Sichuan Wine Selection.
Fang Shuijing used to be a high-end liquor brand that Quanxing Daqu invested a lot of resources to build. A brewery was built on the site of a 600-year-old brewery. This winery site not only has the ancient pits for brewing wine 600 years ago, but also the production tools at that time, which has brought far-reaching historical value to China archaeology. Known as the "No.1 Winery in China", it can be said to be a "living inheritance".
Unfortunately, Fang Shuijing was acquired by foreign capital after it became a brand independently from Quanxing Daqu, and the development momentum of Quanxing Daqu was naturally greatly reduced.
Although the quality of liquor produced by Quanxing Daqu is good, it has been tepid and the product can't support the high unit price. It is still active in low-priced wines. Compared with other "Chuanjiu Jinhua", Quanxing Daqu is going downhill.
However, Fang Shuijing still maintains a high-end posture and stable wine quality, and develops steadily.
As the representative products of Fang Shuijing, I think Zhenniang No.8, Jingtai, Cui Jing and Collection Master are the most worthy of tasting and collection. Among these four products, Jingtai and collectors have many "bottles of wine" derived from them, and the premium is not much, so the display and gift giving are very beautiful.
However, the small well with the lowest price (the regular price is 200 yuan) is not recommended for everyone to collect. Except that the packaging and bottle design have always maintained Fang Shuijing's "high-value style", the drinking experience of both aroma and body can only be considered as average compared with Luzhou-flavor liquor at the same price.
Langjiu, produced in Erlang Town, Chishui River, is the only liquor enterprise in the "Six Golden Flowers of Sichuan Liquor" that mainly brews Maotai-flavor liquor, supplemented by Luzhou-flavor liquor and concurrently-flavor liquor, and forms a product line.
Erlang Town, which produces Langjiu, is located in the core brewing area along the Chishui River and is known as the "wine river". This river not only gave birth to many brands of minority wines in Maotai Town, but also gave birth to the "two major Maotai-flavor wine brands" of Kweichow Moutai and Langjiu. Brand strength can be ranked in the top three of Maotai-flavor liquor.
Maotai-flavor liquor of Langjiu adopts Maotai brewing technology, and the original liquor needs to be aged and stored in the world's largest natural wine cave for more than 5 years, and the production capacity of high-quality Maotai-flavor liquor can reach 30,000 tons.
There are not many main product lines of Maotai-flavor Langjiu, including the low-end Pulang series, the mid-end safflower lang 10 and sub-high-end Langfeiteng, the high-end Blue and White Langs, the ultra-high-end Hongyunlang and Qingyun Langs. The product line completely covers all price ranges.
However, because it is located in Sichuan, the style and quality of the brewed Maotai-flavor wine are different from those of Guimao Maotai-flavor wine. Maotai-flavor wine is rich in quality, Sichuan flavor and slightly sour and mellow. Langjiu is particularly unique among Maotai-flavor wines.
Six golden flowers of Xinchuan wine (Wuliangye, LU ZHOU LAO JIAO CO.,LTD, Jiannanchun, Fang Shuijing, Shede wine and Langjiu) and ten small golden flowers of Sichuan wine (Gu Feng wine, Yuchan wine, Sanxi wine, Tanjiu, Jiangkou spring wine, Xufu wine, Wenjun wine, small restaurant, Jin Yan wine and Guchuan wine) are combined into 16 Sichuan wine brands.