With the continuous development of the home furnishing industry, trademark infringement, plagiarism, counterfeiting and other phenomena are common. So for the home furnishing industry, how to protect rights?

01

Common harms of trademark infringement

① Reduce brand image:

For example, Oppein Home Furnishing mentioned above, its Among the many companies sued, one of them, Qingdao Oppei Electrical Appliance Co., Ltd., had its household gas stoves found to be unqualified during a random inspection. The quality of such a copycat brand cannot be guaranteed. Once an accident occurs, it will be a blow to the image of Oppein Home Furnishing Group.

②Weakening the role of trademarks:

Trademarks are used to distinguish the source of goods and services from other goods and services. A large number of trademark infringements will confuse consumers. , unable to identify which one is the product you want to buy.

02

Home trademark rights protection methods

① Monitor trademarks:

Just like what Dehua Bunny did above, It is necessary to monitor at all times when there are similar trademarks. However, the best thing is to monitor from time to time. For example, the Dehua Bunny Monitor is discovered after others have successfully registered. Companies should try their best to discover similar trademarks during the registration period and file objections. .

② Collect evidence:

When you find that someone has infringed on your company’s trademark rights, you can collect evidence in advance. If you are not sure, you can entrust a trademark agency and then report to the trademark agency. Appeal to the location of the infringing trademark.

③Intellectual property rights:

For home furnishing companies, whether they are new products under development or products that have been developed, they can apply for picture copyright and appearance design of the pictures taken of the products. For the protection of intellectual property rights such as patent rights, on the one hand, after applying for protection, if you receive infringement in the future, you can submit it as evidence; on the other hand, it can greatly increase the infringement costs of others.

④Do a good job in anti-counterfeiting:

Anti-counterfeiting is also an area that companies need to do well, such as Pinai, which conducts anti-counterfeiting in various aspects such as products, packaging details, and anti-counterfeiting query systems. Certification. Effectively put an end to knockoffs and fakes.

An anti-counterfeiting query APP has also been developed, allowing consumers to more intuitively see various information such as product materials and order sources, greatly improving the difficulty of counterfeiting.

⑤ Pay attention to the brand:

In addition, the company itself also needs to pay attention to the brand and understand the role of the brand in promoting the development of the company. For example, IIG Group pays more attention to brand rights. , before the IGO Group went public, the chairman of the IGO Group personally ordered the establishment of an "anti-counterfeiting urban management team" to conduct a month-long cleanup operation against illegal stores, defaulting stores, and substandard stores in various regions across the country. Effectively combat the phenomenon of “counterfeiting, counterfeiting, counterfeiting, and inferiority”.

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