As an e-commerce platform that manages all stores, it is responsible for monitoring and testing all types of goods in the store. It should always maintain a responsible attitude towards the stores under its platform. The E-Commerce Law has stricter requirements for major platforms. It said that each platform should do its job well and be more responsible for the e-commerce industry. The editor will tell you about the changes in the platform.
1. Corresponding responsibilities of the platform
It was found that the debate was particularly fierce during the formulation of the e-commerce law. Is it necessary to bear joint liability or supplementary liability for goods and services that are related to the life and health of consumers? For consumers, of course, they are jointly and severally liable, and for platforms, it is best to have supplementary liability. Joint and several liability is far greater than supplementary liability. Because this argument was too big, what was finally introduced was "bear corresponding responsibility", and the intensity was between joint and several liability and supplementary liability. This requires the platform parties to strengthen the access review and supervision of platform operators, increase the verification of product information, and regulate sales behavior and advertising.
2. The platform defaults to tying
The situation where the platform unilaterally formulates rules will be a thing of the past. The sale of tie-in products or additional services must be clearly explained, and the sale of tie-in products or additional services must not be Service as a default consent option. In the future, illegal activities such as default insurance premiums for air tickets and compulsory purchase of package packages will result in confiscation of illegal income and a fine of up to 500,000 yuan. The editor here hopes that you will not touch the red line.
3. Deposit refund
Some platforms stipulate that the deposit can only be refunded after a certain amount of consumption or a certain period of use, etc. will be prohibited. Unreasonable conditions shall not be set on the deposit.
4. Big data? Kill familiarity?
It is legal to push information based on consumers’ interests and hobbies, but customized display and thousands of people should also provide options that are not specific to their personal characteristics. In addition to personalization, customers have the right to know what non-personal company options look like.
5. Merchants? Choose one of the two?
In order to prevent monopoly and malicious competition, some e-commerce platforms have previously required merchants to sign so-called "exclusive cooperation agreements" for competitive purposes. will become a thing of the past.
6. The platform is self-operated
I found that when I was shopping in the past, I was most afraid of the lack of guarantees for non-self-operated products on e-commerce platforms. The platform must then clearly distinguish between self-operated businesses and other merchants on the platform, and assume responsibility for self-operated businesses. In the future, if you encounter problems when buying self-operated products, you will no longer be pushed around by the platform.
7. Intellectual Property Rights
The new law’s provisions on intellectual property rights have higher standards for platform operators: those who know or should know that intellectual property rights have been infringed shall take necessary measures; Those who take necessary measures shall bear joint and several liability. Infringements of trademarks, patents, pictures, etc. will be effectively curbed.
8. Customer privacy information
In recent years, leaks, thefts, and sales of personal privacy information have occurred from time to time. Harassment and fraudulent calls and emails have been rampant. E-commerce platforms are a major source of information leakage. ?Heaviest-hit areas? Whether it is user information leakage or user information being illegally sold, platforms must bear corresponding responsibilities.
9. "Driving" requires advertising
The bidding rankings of Taobao Express and JD Express must clearly indicate "advertising". The new law stipulates that bidding purchases will obtain the top product search results. , the search results must be marked with the word "advertisement".