The commercial essence of WeChat commercial operation is: product positioning, crowd positioning, accumulating a large number of prospective customers through drainage, soft text marketing in friends circle as retail, agent transformation, benchmarking, publicity, team building and layer-by-layer replication; Let me break it down as follows:
First, product positioning! When making cosmetics, we must first position our products, such as whether they are for men. Or for women? What function? Wrinkle removal? Whitening? Or something else? Know your own products first and create a selling point. Products must have core selling points.
Second, crowd positioning! You have to locate your future sales target. What age group is suitable for you? How much can the customer base of this age group be enlarged in the future? etc
Third, drain prospective customers! You don't have the resources to carry out WeChat business. Therefore, it is necessary to have targeted drainage, both online and offline. Here I can provide you with two drainage formulas:
1. offline drainage formula: determine the drainage crowd+analyze crowd demand+set gifts+design speech+scan code gifts = complete drainage.
For example, the people you want to drain now are female friends aged 18-45. It is ok to wholesale some women's trinkets at low prices and go to places frequented by these female friends, such as shopping malls. After that, I designed a speech: "Very cute, very suitable for female friends * * * trinkets (to shape the value of your gift) are given away for free, but the requirement for sending is to add a QR code to get it. As long as WeChat is added, the drainage is completed.
2.？ Online drainage formula: analyzing people's interest points+massive collection of materials+short video platform output content+vertical field persistence+setting drainage bait+don't sell your product immediately+provide free service as always+add WeChat collection = complete drainage.
Fourth, soft text marketing! Being a circle of friends in WeChat business can be said to be a professional ability. So you should patiently and comprehensively learn some copywriting skills, drawing skills, matters needing attention in making friends and so on. This is the beginning of sales.
Fifth, transform the agent! What really makes money in this form in WeChat business is not retail, but agency fees. However, the transformation of agents requires certain skills. Most agents joined impulsively because they saw pictures of friends circle and pictures of collecting money. Therefore, the specific transformation needs certain skills. Don't mess around with some copying and pasting.
Sixth, build a benchmark! The power of example is infinite. People follow you, often because they see you making money. Our circle of friends may occasionally see propaganda such as "* * * has been doing WeChat business with me for a year, and has achieved * * * and embarked on the road to wealth". Such publicity can quickly arouse the desire of insiders to make money, which is also the power of benchmarking.
Seventh, copy layer by layer! Teach your agents in the same way and strengthen your team.
To sum up, I just wrote some methods based on this problem. But now the micro-business circle has been devastated, and false things emerge one after another, selling morality and anxiety, and being laughed at. In short, I hope to be an honest and down-to-earth person after joining the circle, do my best in my career, and do things seriously, which will definitely pay off. Come on!