In an era of rapid economic development, more and more companies have begun to pay attention to trademarks. Due to the long trademark registration period and the low uncertainty of successful registration, good trademarks are scarce and have been registered by others. , etc. have caused an upsurge in trademark transfer.

Today’s trademarks are like a bridge, communicating between enterprises and consumers. Enterprises hope that the connection established between a certain trademark and themselves will no longer be owned by other products or businesses, so that consumers can recognize it through trademarks. enterprise. There is a saying circulating in the business world: "The easiest way to destroy a brand is to use the brand name on everything!". This is the scarcity strategy of luxury brands. As the saying goes, things are more valuable when they are scarce! It is a brand dilution strategy! This also requires us to have sufficient awareness of brand protection, such as trademark protection for all types of trademarks. What are the risks of trademark transfer? The following will tell you the risks and countermeasures of trademark transfer.

We all know that there are many benefits to trademark transfer. The benefits of trademark transfer are obvious. The process is short and ensures that companies can use the trademark in advance, thereby making profits in advance. But the price is relatively expensive. The relatively well-known trademarks in the market are very expensive, and the price of ordinary trademarks can easily reach thousands of dollars. This is quite different from the registration cost of only a few thousand. In recent years, some unscrupulous firms have used other people's trademarks to commit fraud and transfer them privately. The buyer is often the victim in the end. Let’s take a look at a few cases:

1. The seized trademark was licensed for use privately,

2. After the two parties signed a trademark license contract, the licensee privately transferred it to Under your own name,

3. Some illegal trademark firms pretend to sign without the consent of the holder, complete the transfer procedures, and swallow the money

4. Violate the agreement between the parties and privately transfer the trademark Transfer to a third party, some companies are caused by "insiders", and shareholders privately transfer the trademark to their own separate company.

The editor would like to remind everyone that whether it is trademark registration or transfer, you must choose a qualified and honest agency. The transfer process must have the seal and certification of the Trademark Office. In the presence of both parties, go to the trademark office registered with the Trademark Office to transfer the seal and do trademark notarization. The important thing is to find a reliable agency.