Canada Goose’s double standards in China violate China’s consumer rights protection law, so it was interviewed by the Shanghai Consumer Protection Committee. When operating in China, it must abide by China’s legal standards. The standards are different from those implemented outside China, which is a disgrace to consumers' trust in him. This kind of behavior will only affect the development of his own brand and is detrimental to his own development, so I hope Canada Goose can absorb the consequences of this incident. Experience and lessons to build a company that people trust. 1. Canada Goose implements double standards.
A woman in Shanghai purchased a down jacket at a Canada Goose store, but found that the clothing had serious quality problems. Not only was the trademark embroidered wrong, but there were also open threads. Symmetry and many other issues. When the woman applied for a return or exchange, she was rejected by the merchant. But this woman discovered that when shopping at the online flagship store, she could return or exchange goods. Why couldn't she do so in a physical store? Why did Canada Goose implement double standards? 2. Canada Goose’s explanation for this.
In addition, according to consumers’ understanding, returns and exchanges can also be made for Canada Goose products sold in other places outside China, but not in physical stores in China. In response to this double standard behavior, Canada Goose also made an explanation, saying that when you buy it in an offline store, you can intuitively feel the quality, so it does not provide return and exchange services. If you buy it online, you can't intuitively see it. Because of the quality, it can be returned or exchanged. This behavior has caused dissatisfaction among consumers. 3. Infringement of the legitimate rights and interests of consumers.
This double-standard behavior has attracted the attention of the Shanghai Consumer Protection Committee. According to our understanding, the Shanghai Consumer Protection Committee has interviewed Canada Goose and they submitted an application to the headquarters. The woman can return or exchange the product. . However, their terms and conditions were still not corrected in time. In response to this behavior, the Shanghai Consumer Protection Commission responded that it was preparing for a second interview.
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