Red Bull Sports
Among many sports, Red Bull has long been committed to motor sports, extreme sports, aerobatic sports and basketball.
Motorsport participants. With its characteristics of "accelerating, surpassing, challenging limits, and always striving for the first", motor sports perfectly embodies Red Bull's brand connotation of passion, dreams, vitality and energy. Therefore, motor sports has become the first choice for Red Bull's global sports marketing projects.
Red Bull has continued to sponsor F1 for the past ten years, and currently has two Red Bull F1 teams with outstanding results; Red Bull also has an independent team in Europe, the Red Bull Junior Team, and holds F1 driver recruitment activities in the United States. , and even acquired the A1 track in Austria.
Extreme sports promoter. In order to spread the image of "vitality, passion and energy" in its brand culture, Red Bull has long-term sponsored and participated in valuable extreme sports around the world. Related projects include: flying jumps, unpowered flight, skateboarding, skiing, extreme cliff diving, Extreme motorcycles, etc. Red Bull also fully sponsors the annual selection of the "World Stunt Awards" held in the United States.
A new force in aerobatics. In order to reflect its strength and scale and further enhance its brand, Red Bull organized its own flying team "Flying Bull" in Europe, organized aircraft performances, participated in international competitions, flew its own aircraft with the obvious Red Bull logo, and displayed the brand at various grand events. Style. Red Bull also has a series of its own fighter jets, including antique treasures. Red Bull has established its own tarmac 7 at Salzberg Airport. Red Bull Flying Bulls is an aerobatic team based in Austria.
Basketball culture communicator. Red Bull has always been committed to supporting the development of Chinese basketball and basketball culture. In China, it has joined hands with the NBA to launch a series of basketball events to bring more opportunities for Chinese basketball fans to get in touch with the top international basketball culture. The alliance between NBA and Red Bull, two famous brands, will better promote the development of basketball in China.
As a famous beverage brand that actively participates in sports around the world, Red Bull has been closely integrated with various sports and events that represent passion, vitality and self-release since its birth because of its significant anti-fatigue effect. together. Over the past ten years, Red Bull has organized and participated in a series of large-scale events, sports games and national fitness activities with the purpose of "repaying the people of the motherland and adding strength to the people", and has extensively involved and participated in sports such as racing, ball games and mountaineering. It is hoped that through the all-round integration with sports events, the positive concept of life of facing challenges and releasing potential will be deeply rooted in people's hearts, so that more people can inspire their own energy with Red Bull, go further and think higher. Have more fun.