Baihao Dairy Factory, founded in 1926, is my country's first dairy factory. The founder------Wu Baiheng, the founder of my country's dairy industry. At the beginning of its establishment, he aimed at the Yingrui Company's famous brand product Eagle Brand Condensed Milk and created my country's famous brand product Bairi Qindiao Brand Condensed Milk to compete with it. Due to the excellent product quality, the company has gained a firm foothold and achieved development, breaking the monopoly of foreign companies on my country's condensed milk market.
In the Chinese market in the 1920s, the domestic condensed milk processing industry was still blank, but the Flying Eagle brand condensed milk produced by the British Empire Nasr Yingrui Company, known as the ace, could be seen everywhere. Inspired by the patriotic spirit of the May 4th movement to establish domestic products and establish industries, in the autumn of 1926, Mr. Wu Baiheng, a national capitalist and famous industrialist in Wenzhou, Zhejiang, founded China's first condensed milk factory, Baihao Dairy Factory, as a sole proprietor. In order to make his products enter the market as soon as possible, Mr. Wu Baiheng carefully designed the "Bai Ri Qing Diao" trademark for his products in view of the situation where Yingrui Company's Feiying brand condensed milk dominated the market at that time. Both the eagle and the eagle are birds of prey. The trademark has a pattern of catching the eagle's legs, which means that this exotic goshawk will not be allowed to fly freely in the Chinese market.
With the efforts of Mr. Wu Baiheng, Qindiao Brand Condensed Milk quickly gained the trust of customers. In 1929, Qindiao brand condensed milk won the first prize at the China Domestic Products Exhibition sponsored by the Ministry of Industry and Commerce, and the following year it won the special prize at the West Lake Expo. As a result, the reputation of Qindiao brand condensed milk became so great that it spread from Wenzhou area to the whole of Zhejiang, entering the markets of Jiangsu, Fujian and other provinces, and became a strong rival of Yingrui Company.
After the Yingrui Company discovered that Qindiao brand condensed milk appeared on the market, it couldn't help being furious and immediately filed a complaint. Thus began a decade-long struggle for trademark rights.
Yingrui Company proposed that the Bairi Qingdiao trademark is a counterfeit of the Eagle trademark. Although the two trademarks are different, the main part uses the flying eagle as the logo, which can easily cause misunderstandings. He also arbitrarily proposed that any trademark that uses a bird that resembles an eagle may be mistaken for the Flying Eagle brand, so he requested to revoke the trademark rights of the Eagle.
Faced with the unreasonable accusations made by Yingrui Company, Mr. Wu Baiheng argued hard. He pointed out: The Japanese once issued the Vulture brand condensed milk, which also used a bird similar to an eagle as its trademark, and it is not allowed to be used in the world. He filed a counterclaim as an interested party, pointing out that it was the Yingrui company itself that should revoke the trademark according to law.
It turns out that at the end of 1926, after the Trademark Registration Bureau of the Kuomintang Government was established, it issued a notice requiring that all foreign trademarks previously registered with the Beiyang Government must be re-registered with the Nanjing Government within 6 months, otherwise they will be invalid. It was at this opportunity that Haochang registered its trademark and published the trademark pattern in the Trademark Gazette. According to the Trademark Law of the National Government, if no objection is raised within 6 months, a trademark registration certificate will be issued. At that time, the Anglo-Swedish Company did not pay attention to the decrees of the newly established National Government at all, so it did not raise any objection until six months later. Baihao Factory thus obtained the trademark rights in accordance with the law. When the Yingrui company saw that Baihaochang had complained about its potential threat, it was too late. The court only ruled that the two trademarks should be used concurrently. In 1930, the Anglo-Swedish Company appealed again, but ended up losing the case.
After Yingrui Company lost the trademark case, it became even more angry and launched attacks against Paihao Factory one after another. First, he used despicable methods to destroy the reputation of "Bai Ri Qin Diao" condensed milk, and then proposed to buy the trademark rights of "Ba Ri Qin Diao" for 100,000 yuan. However, in the face of the powerful Yingrui Company, Mr. Wu Baiheng's answer was: "I set up Baihao Factory to develop domestic products, and I will never sell the trademark rights of 'Capturing the Eagles in the Day'."
In order to establish the daytime Qindiao brand condensed milk, boycott foreign products. Wu Baiheng was determined to further expand production and determined that obtaining a stable and abundant source of milk was the first priority. He got an important piece of information from a farmer who was selling cheese cakes: In Mayu District, Ruian County (now a city), which is more than a hundred miles away from Wenzhou City, there are many buffaloes. Milking, milk quality is also good. He went to the field to investigate, and it turned out to be true. He was overjoyed and moved the factory to Shayang, Mayu District in 1930 to rent a house for production and acquire land to build a new factory.
The factory building was designed in accordance with the requirements of the book "Condensed Milk and Milk Powder Manufacturing Law" published in the United States, and it was built in 1932 with room for future development. At the same time, vacuum evaporators, fresh milk preheaters, condensed milk coolers, cream mixers and refrigeration equipment were successively ordered from abroad. They were installed in 1934, enabling the Baihao Factory to realize the tasks of weighing tank, fat separation, sugar mixing, vacuum The systematization and semi-mechanization of sixteen processes, from cooking, forced crystallization to mechanical canning, has turned it into a dairy factory that has begun to take shape on a modern scale. Due to proper management methods and the hiring of Xu Kangzu, who graduated from the dairy major of Cornell University in the United States, to work in the factory, Baihao Factory has developed rapidly and the quality has been guaranteed. The sales volume of 'Bairi Qindiao' brand condensed milk is increasing day by day, with an annual turnover of more than 800,000 yuan. . In 1941, Wenzhou was occupied by the Japanese invaders, and the Baihao Factory was forced to suspend operations. Wu Baiheng once said in "Memories" that the 1930s was the "golden age" of Paihao Factory. After liberation, in order to develop the "Bai Ri Qing Diao" condensed milk again, with the joint efforts of all parties, the Pai Hao Factory resumed operations in 1950, and the Pai Hao Factory's products began to be officially exported. The business became more and more prosperous, and the scale of production gradually expanded. In 1953, the total output value was 329,000 yuan, and in 1954, the total industrial output value was 1.7637 million yuan.
Under the leadership of the party and the government, Baihao Factory successfully realized a public-private partnership and basically became a socialist enterprise, receiving support and concern from people from all walks of life.
Beginning in 1958, Baihao Factory was entrusted by Zhejiang Grain and Oil Import and Export Company to organize the production and export of "Panda" brand sweetened condensed milk. Due to the use of advanced processing technology and strict quality control, after decades of efforts , making the "Panda" brand sweetened condensed milk sell well all over the country and exported to more than a dozen countries and regions in Southeast Asia. The export volume accounts for more than 50% of the country's sweetened condensed milk export volume. In this way, "Panda" brand sweetened condensed milk became a member of Paihao Factory, developed and progressed together with the "Qindiao" brand, and became the two major products developed by Paihao Factory. The "Qindiao" brand sweetened condensed milk, due to its long history, has been deeply rooted in people's hearts and has won many honors: such as the Provincial Quality Product Award in 1979, the Certificate of Honor from the Ministry of Foreign Trade and Economic Cooperation in 1983, and the Light Industry Award. The first high-quality product, the National Silver Award (the highest quality award), the gold medal at the first National Light Industry Expo in 1990, and the gold medal at the second International Expo in 1991; at the same time, the "Panda" brand sweetened condensed milk has also won many honors and is in the market. After it matured, Zhejiang Cereals and Oils Import and Export Corporation withdrew the "Panda" brand trademark in January 1996, and Baihao Factory no longer produced "Panda" brand sweetened condensed milk.
In 1996, Baihao Factory was restructured and "Ruian Baihao Dairy Co., Ltd." was established. Based on the glory and strength of the past, we took advantage of the great opportunity of the restructuring of state-owned enterprises and adhered to the principle of "use our The purpose of "Wisdom and Diligence Rise a New Era of Qingdiao" is to establish great ideals, do great things, and run big Qingdiao, which is full of new meanings.