FILA, the Chinese name is Feila.

FILA, founded in 1911 in the small town of Biella, Italy, is now a century-old sports fashion brand. FILA is a textile and knitting clothing brand founded by the FILA brothers.

In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

Brand trademark

Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.

This f letter is very creative, using beautiful and rich geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.

Reference for the above content: Baidu Encyclopedia-FILA