First of all, let’s not talk about how much investment you need. You must meet the conditions for entering Tmall and calculate the cost of entering Tmall.

There are several types of Tmall stores:

Different categories have different entry requirements, and the qualification materials required for each store type are also slightly different:

There are three costs involved in settling on Tmall: deposit, annual software service fee, and software service fee.

(1) Deposit

The amount is different depending on the category and trademark status (refunded after applying for exiting the store).

Depending on the nature of the store, the store deposit amount is as follows:

(1) Flagship stores and specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 100,000. The deposit for a store with a trademark is RMB 50,000;

(2) Specialty stores: The deposit for a store holding a trademark registration acceptance notice is RMB 150,000, and the deposit for a store holding a registered trademark is RMB 100,000;

(3) Special Category Description:

1. Store type flagship store, store deposit is RMB 150,000;

2. Operation not in China For specialty stores that apply for registered trademarks in mainland China for special goods (such as imported goods, etc.), the store deposit is RMB 150,000;

3. The deposit for flagship stores and specialty stores in the "Books, Audio and Videos" category is RMB 50,000 Yuan, the deposit for the specialty store is RMB 100,000;

4. The deposit for the "Telephone Charges and Communications" category is RMB 10,000;

5. The "Service Category" is one of the following The deposit for flagship stores and specialty stores in the first-level category is RMB 10,000, and the deposit for specialty stores is RMB 100,000;

6. The deposit for stores in the following categories of "Health Products and Medicines" is RMB 10,000. RMB 300,000: ① "OTC drugs"; ② "Contact lenses/care solutions"; ③ "Refined Chinese herbal medicines";

7. Store deposit for flagship stores and specialty stores in the "Online Games and QQ" category The store deposit for specialty stores is RMB 10,000, and the store deposit for specialty stores under the "Online Games and QQ" category is RMB 500,000 for the "Mobile Game Recharge" and "Mobile Game Recharge (New)" categories ;

8. The deposit for stores in the first-level category of "Complete Vehicles (Dealers)" under the "Automobiles and Accessories" category is RMB 100,000; The deposit for "renting" second-level category stores is RMB 1 million, and the deposit for other second-level category stores is RMB 100,000.

9. Under the "Food" category, there are "fresh food delivery coupons", "snack delivery coupons", "alcohol delivery coupons", "coffee/cereal/beverage delivery coupons", and "tea delivery coupons" ", "Grain, Oil, Rice and Noodles/North-South Dry Goods/Condiment Pickup Coupons" category stores have a deposit of RMB 300,000.

(4) When the store deposit is insufficient, the merchant must make up the deposit within 15 days. If it fails to make up the deposit within 15 days, Tmall will supervise the store until it is made up.

(2) Software service annual fee

It is divided into two types: 30,000 and 60,000 according to different categories. If you operate multiple categories, the maximum fee will be charged, and the annual fee will be based on sales. The system will calculate and return the amount completed at the beginning of the year.

(3) Real-time software service fee

Merchants operating on Tmall need to pay software service fees based on a certain percentage of their sales (referred to as the "rate").

Depending on the category, the deduction will be made in real time when the order transaction is completed.

If you think it is very difficult to enter the store by yourself, then you can buy a Tmall store yourself, and the cost will definitely not be cheap.

The next step is the approximate expenses required for a store to operate normally. The capital investment involved in opening a store is divided according to its nature, with two major parts:

1. Rigid Cost: purchase, express delivery, picture materials, Taobao store decoration, warehousing, office space, labor, etc.

2. Flexible costs: service software fees, payment fees, replenishment fees, promotion fees, activity fees, etc.

The main thing is these. Depending on personal conditions, various cost investments can be large or small.