1. A design trademark must first have distinctive features, be easy to identify, be unrepeatable or be similar to others. It can be composed of words, graphics or their combination.

2. The following characters and graphics shall not be used in designing trademarks: (1) identical with or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC); (2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country; (3) identical with or similar to the flag, emblem and name of an intergovernmental international organization; (4) identical with or similar to the symbols and names of the Red Cross and the Red Crescent; (5) The common name and figure of the commodity; (six) directly indicate the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods; (7) ethnic discrimination; (8) exaggerating propaganda and deception; (nine) harmful to socialist morality or other adverse effects. Geographical names of administrative divisions at or above the county level or foreign geographical names known to the public shall not be used as trademarks, but registered trademarks using geographical names shall remain valid, except those with other meaning.

3. The design trademark should be meaningful, beautiful, accepted by the public and widely circulated.