Legal subjectivity:

There are no clear regulations on the issue of cross-border e-commerce trademark infringement. Therefore, the issue of cross-border e-commerce trademark infringement is now relatively common, and it is also very complicated to deal with. . To prevent others from infringing on trademark rights, you can pay attention to the following points: 1. Pay close attention to the trademark registration situation. During the trademark application period, you must pay close attention to the trademark registration situation. At the same time, you should also pay attention to the "Trademark Announcement". Once you find that the trademark applied for registration by others is different from the If your own trademark is identical or similar, you should promptly file an objection or dispute. According to Article 30 of the Trademark Law, anyone may file an objection to a preliminary approved trademark within three months from the date of announcement. Moreover, Article 41, Paragraph 2 of the Trademark Law also stipulates that if there is a dispute over an improperly registered trademark or a dispute over an already registered trademark, you may apply to the Trademark Review and Adjudication Board for a ruling within five years from the date of approval of registration of the trademark. 2. Strengthen the management of trademark logos. Many of the counterfeit trademark cases investigated by the industrial and commercial departments are closely related to the registrant's poor management of trademark logos and packaging. Some trademark registrants have caused theft and loss of trademark signs due to poor maintenance; some have failed to conduct strict inspections of sign printing factories, carton factories, etc. These factors are common problems that lead to trademark infringement cases. After the product is consumed by consumers, the product packaging and other markings may still be intact. In order to prevent the production and sale of counterfeit products, markings can be designed so that the markings are destroyed after the product is consumed by consumers, or the markings can be Place the trademark directly on the product. 3. Registered defensive trademarks and joint trademarks. A defensive trademark refers to a well-known trademark owner who, in order to prevent others from using its trademark on different categories of goods, registers its trademarks separately on non-similar goods. This kind of trademark is registered on non-similar goods. Trademarks registered on the Internet are called defensive trademarks. my country's Trademark Law does not clearly provide for this. Enterprises can register trademarks on non-similar goods separately as general trademarks to easily prevent others from taking advantage of the reputation of their well-known trademarks.