In recent years, trademark transfer has become more and more popular. Searching "trademark transfer" on Baidu will bring up more than 60 million results. Trademark prices vary. As an "intangible" and "virtual" asset, some trademark prices are as high as hundreds of thousands or millions. So why can the price of trademark transfer reach several million yuan? Bajie Intellectual Property Trademark Transfer Network has summarized the following reasons for you:

1. Complete categories, hot prices are high

Needless to say, one category charges 1,000 yuan; The fee for the above 10 items is RMB 100. Plus, it perfectly avoids the twice-excluded minefield, and the cost is there, so it's impossible to haggle.

At present, the core categories of trademark registration are particularly popular. For example, the special categories of food and clothing we just need, and the software categories of the Internet industry are very popular, so it is difficult to register, so the price is natural Not low.

2. Long validity period and high price

Trademarks are updated every 10 years. Those who do not renew after the expiration date will face cancellation. If renewed, it means that the trademark will be charged another fee. Each charge will be guaranteed for a special period of 10 years. The longer the special period, the longer the warranty period. If you find that your trademark is about to expire, it would be reasonable to sell it at a reduced price.

3. The value of corporate trademarks is greater than the value of personal trademarks

Generally speaking, when part of a corporate trademark has been used or is being used, the stability of its branding value and rights may be greater than Self-employed trademark. In actual trademark transfers, some individuals may have the mentality of asking for a price that is too high when transferring a trademark. From the professional basis of trademark value, the more reconsideration procedures, the lower its value; the more normal the administrative procedures, the higher its use value.

4. Higher international trademark prices

Due to the regional nature of trademarks, some well-known trademarks in my country need to be repurchased at high prices after being registered overseas, while cross-border trademarks need to reduce the risk to a lower level. On the one hand, international trademarks lay the foundation for exploring overseas markets. On the other hand, once the trademark opposition period has safely passed, the value exists. So it's hard to find a price loophole.

In fact, we do not advocate the blind purchase of expensive trademarks, but the purchase of correct trademarks that suit the core development of our enterprise. If you want to obtain a valuable brand trademark in the market, you can go to Bajie Intellectual Property Trademark Transfer Network for online customer service consultation. I believe you can get a suitable and ideal trademark for your enterprise.