What is a trademark? A trademark is a distinctive sign that identifies a commodity or service or a specific individual or enterprise related to it. In the commercial field, trademarks, including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, can be applied for registration as trademarks. A trademark approved and registered by the Trademark Office of the State Administration for Industry and Commerce is a "registered trademark" and is protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for compensation. The trademarks we usually talk about are all registered trademarks.
Logo is a foreign abbreviation of logo or trademark, the abbreviation of logotype, and a symbol representing the characteristics of things. It takes simple, obvious and easily recognizable images, graphics or text symbols as its intuitive language. Besides what it represents and replaces, it also has the functions of expressing meaning, emotion and indicating actions.
Logo is a kind of visual information expression formed in people's long-term life and practice, which has a concise, clear and clear visual transmission effect. Through image identification, consumers can remember the company's main body and brand culture, which is more reflected in the company's image and plays a role in identifying and promoting their own companies.
Logo is protected by copyright law and trademark is protected by trademark law. Logo can be registered as a trademark, so this trademark logo is protected by both copyright law and trademark law, which means that the protection scope of logo and trademark is different, and the protection scope of logo is not as wide as that of trademark. If the intensity of infringement protection is different, of course, the intensity of trademark protection is greater than copyright. There will be another problem here. If the copyright of the logo belongs to the designer, then if the logo is infringed, it actually harms the interests of the logo owner, but only the designer has the right to sue. The trademark owner can directly sue the infringement in his own name.
Is logo a trademark? Are you clear about this problem? If you have any questions, you can log in to Bajie for consultation, and professional customer service will give you a satisfactory answer!