(1) The trademark of "Black Toothpaste" is an image of a well-dressed gentleman. Gentleman's demeanor is a basic etiquette standard advocated by the public in western countries, especially the male public in Britain. Moreover, a gentleman pays great attention to his appearance and manners in public communication. Elegant manners can give people the impression of being polite and educated, advocate traditional culture and values of self-existence, and pursue a tasteful and humanized lifestyle. Taking such a character image as a trademark makes consumers feel that it is a symbol of identity and establishes an elegant, generous, polite and modest manner in their hearts.

(2) The black image is smiling, showing the humorous side of the gentleman. Gentleman's demeanor is not only cultured and polite, but also humorous, witty and even funny. Using black toothpaste not only makes consumers feel educated, shows their identity, but also brings them a humorous attitude. Using "black toothpaste" can always make you smile. In social activities, a humorous little story and joke will make you move your mouth, show your white teeth, make people feel your "gentleman humor", make you more confident, show your white teeth and show the beauty of your personality. This character image not only contains elegant aristocratic temperament, but also keeps promises and is ready to help others; Exquisite dress and elegant manners show respect for individuality, inheritance and development of traditional culture, and pursuit and construction of quality of life.