The overall logo is a hidden square-hole round coin, which reflects the industry characteristics of the financial industry. The center of the sign is the deformed word "I", which is broken in the middle, making the word "I" more prominent and expressing its deep meaning. Symmetry on both sides reflects the interdependence of equality and mutual trust between banks and customers. Strengthening "continuation" with "break" and forming "combination" with "points" are the deposit basis of banks and customers. The clever use of design techniques enhances the expressive force of the logo, and the use of China Chinese characters and ancient coin shapes fully embodies the modern atmosphere.

The Significance of China Bank Logo

Bank of China is the representative of China's financial and business circles, and it is required to reflect the characteristics of China. The designer adopted the ancient Chinese coins and the Chinese character "Zhong" as the basic shapes. The ancient coins were designed as circular and square borders with a square hole in the middle and vertical lines up and down, which became the shape of "Zhong", implying that the world is round and the economy is the foundation, giving people the impression that it is concise, steady, easy to identify and profound, and quite Chinese (Figure 1). I think the reason why the logo of China Bank can leave such a deep impression on people is mainly due to people's deep-rooted understanding of the image of ancient copper coins symbolizing wealth.

agricultural bank

The logo used by Agricultural Bank of China was put into use on June 1988 1 1.

The symbol of the Agricultural Bank of China is round, consisting of ancient Chinese coins and ears of wheat. Money in ancient times was money and banks; The ears of wheat symbolize agriculture, and they constitute the name elements of the Agricultural Bank.

The whole design is cylindrical, symbolizing the standardization of the operation of China Agricultural Bank as a state-owned commercial bank. The word "Tian" is formed in the middle of the wheat ear, and the light and dark patterns obviously form a half shape, which directly expresses the characteristics of the Agricultural Bank of China. The ears of wheat are up and the excircle is open, which gives people a sense of breakthrough and symbolizes the continuous development of Agricultural Bank of China.

The standard color of the emblem is green. The psychological characteristics of green are: natural, fresh, calm, comfortable, secure, trustworthy, reliable, fair, rational, ideal and simple, which reminds people of nature, life and growth; Green is the primary color of life, symbolizing vitality, development, eternity and steadiness, implying the honesty and efficiency of Agricultural Bank and the vigorous development of the cause of Agricultural Bank.

The Significance of the Logo of China Construction Bank

The center of (1) microwire is square hole and the outside is round, which is similar to ancient Chinese coins. Therefore, the emblem looks like an ancient coin, meaning a financial enterprise that manages money.

(2) Chinese ancient coins have a history of thousands of years, and the emblem is shaped by ancient coins, which symbolizes that China Construction Bank is based on the long and profound culture of the Chinese nation.

(3) The exterior of the emblem looks like the English letter "C" and an overlapping "C", that is, two "C". The first "c" is the abbreviation of "china" and the second "c" is the abbreviation of "constructlon". At the same time, the central part of "C" is a square hole symbolizing money, which means "bank". So together, it is "China Construction Bank"

(4) The coin in the outer circle of the emblem is not only shaped like the letter "C", but also shaped like a person's right hand, palm and fingers folded together, holding a square hole representing the coin in the middle. It refers to mastering funds, grasping funds and financing funds, and it refers to the customer financing of China Construction. At the same time, it means maintaining and increasing the value of funds, preventing the loss of customers' funds and preventing the loss of state-owned assets.

(5) The emblem is based on blue. Blue represents blue sky and blue sea, which indicates that the development space of China Construction Bank is as vast as sea and sky.

The emblem is blue, and blue represents modernity, civilization, science and technology, progress and democracy. Therefore, it shows that China Construction Bank is a modern bank, a bank that is prosperous due to modern civilization and technology, and a progressive bank that implements democratic management.

(7) The emblem looks like a snowball rolling forward, which means that CCB's assets roll more and more like snowballs.

Bank of Communications

The emblem of the Bank of Communications combines the lowercase letters "B" and "C" at the beginning of the English translation of the Bank of Communications to form a three-dimensional surface, indicating the strength of the enterprise and the comprehensiveness of its business.

The whole pattern has a sense of extension, which reflects the trend of continuous development, growth and increasing prosperity of Bank of Communications.

The standard color is dark blue, which symbolizes that the Bank of Communications is as profound as the sea, which means stability, reliability and reliability!