Wahaha is a good brand. There is no doubt that Wahaha Youjian belongs to Hangzhou Wahaha Hongzhen Investment Co., Ltd., and its products have also been tested by the state. Quinoa milkshake and oligopeptide beverage under Youjian brand are accurately positioned as health food, and the food production license number is SC10533019906839; We made a reasonable analysis of the above public information. 1. Is Wahaha Youjian a product produced by Wahaha Group? I personally don't think so. You Jian is only a legal person appointed by Zong. The actual trader is Zhu Hai, WeChat business, South China, and Zong is the owner of Youjian trademark. Youjian products are produced on the production line of Wahaha Group and stored in the cloud for management. 2 Is Youjian equivalent to Wahaha mineral water, AD calcium milk, eight-treasure porridge and other fist products that let us know the Wahaha trademark? No, Youjian is a new company registered by the head of Wahaha Group. You can use the Wahaha trademark to register the products of the new company. A series of similar products similar to Wahaha, such as Slim, Collagen Peptide, Lu Xun, etc. All of them are promoted in the WeChat business. Direct selling is promotion, recruiting agents to join, and cooperative stores mainly rely on word-of-mouth sales. The straightforward way of pushing people, the new retail of e-commerce is passed down by word of mouth of users.

The market is constantly changing, and many companies always put new products into the market. Wahaha has previously launched a new collagen peptide beverage, which combines fruit and vegetable enzymes, which is beneficial to detoxification and acne removal, anti-saccharification, anti-aging, anti-oxidation, whitening and moisturizing, firming and anti-wrinkle. For female consumers, it focuses on youthfulness and fearlessness of time. This latest product is another new social e-commerce product after Wahaha Redmi quinoa biscuits and Wahaha series probiotics. The most unique advantage of this product is that it integrates eight concepts and becomes a unique new collagen peptide product in the industry. So far, oligopeptide products have been listed to upgrade the American market. If the above products belong to a company and are integrated into a series of big health products, a good Holly model can be formed through the replication and promotion of WeChat business and direct sales team. Now Wahaha distributes the homogenized products to different registered companies for sale. Although positioning and transforming the big health industry, it is worth thinking about letting registered brands participate in market competition on their own.

On June 2065438+2008 1 day, Wahaha announced that it would open 1000 functional food restaurants within one year, and enter the field of big health.

It is an indisputable fact that Wahaha's performance has been declining since 20 14. According to public data, from 20 13 to 20 16, Wahaha's operating income was 78.28 billion yuan, 72 billion yuan, 49.4 billion yuan and 52.9 billion yuan respectively. Until 20 17, its business contracted to 45.6 billion yuan, and its business contracted more than 30 billion yuan in five years.

It must be mentioned that Wahaha's earliest products were also health food. Children's nutrient solution, which was first introduced to the market, is a kind of health care product to help solve children's partial eclipse, picky eaters and anorexia. It was this product that made Hou Qing earn the first bucket of gold, and Wahaha was able to complete the original accumulation.