Tmall, for most friends who often shop online, is simply a golden brand. Friends who know it know that Tmall has a strict entry review mechanism, which ensures the quality of merchants, so consumers will be more assured when purchasing. For merchants, this is actually a funnel-shaped screening. The merchants who will eventually stay on Tmall must be very powerful.

Tmall store

How to judge the quality of Tmall store? Are stores transferred through online stores reliable?

For this problem, I would like to share with you three judgment methods:

1. Whether the store has any violation records

Generally speaking, Tmall will All violations are recorded. Violations are a very serious matter for the platform, ranging from punishment to withdrawal. From a seller's perspective, even if the store's category is not the best, or even the store's turnover is not high, the store must not violate the rules and ensure that the display of such information is clean.

Having a store with no violation record is the most basic condition for negotiating prices with buyers, because buyers also hope to purchase stores with no violation record. And with the rise of various online store trading platforms, although stores have more choices for selling their stores, if there are violations, no matter which platform they are listed on for sale, the store's price will be affected.

2. The situation of the company and intellectual property rights

I believe everyone knows that the transfer of a Tmall store requires the transfer of the registered company together, which means that the registered company must not have any defects. When a buyer takes over a company such as loan arrears and creditworthiness, it is also necessary to investigate this information clearly to avoid any problems after the transfer. As for intellectual property issues, to put it simply, they include issues such as trademarks and patents.

If the trademark belongs to the company, it must be transferred together with the store. If not, the seller needs to handle trademark transfer related matters with the buyer. The store owner needs to understand that if these operations cannot be performed, the store will not be able to sell. This needs to be noted.

3. Tmall store operating conditions

Friends who have operated on Tmall know that the platform has officially set rigid indicators, and there are liquidations and renewals every year, that is to say , a store needs to meet the indicators to be considered qualified, so this type of store has certain advantages whether it is sold or continues to operate.

On the contrary, if the Tmall store you want to sell is in poor operating condition, it can be basically concluded that it is difficult to sell such stores at high prices. Therefore, the operating status of an online store is very important. Whether you are buying or selling, you need to do a good job.

To sum up, generally speaking, the prices of Tmall stores are not very low. If compared with similar e-commerce platforms, the price of Tmall online stores is also the highest. After all, as all e-commerce platforms The two words "Tmall" and "Tmall" are equivalent to a gold nugget signboard. In addition to the brand effect of the platform, both buyers and sellers need to pay attention to whether the store has a record of violations, whether the store is in good operating condition, and the status of the company and knowledge products.