Jordan (China) is a brand registered by China people, which has nothing to do with American star Michael Jordan or nike.
As for why it is called Jordan, it is because Jordan (China) Company registered the trademark in Chinese mainland area, so they have been using it, but Jordan did not register, so they have been using QiaoDan instead of Jordan in English. Just like there are Kobe brand and Iverson brand at present, in fact, it doesn't matter at all, but the Chinese characters are registered by the shoe factory in Fujian, so the benefits are needless to say.