Counterfeit and shoddy products emerge in an endless stream on the market, making consumers feel uneasy when shopping. Therefore, more and more people require product quality traceability. If you want to achieve product quality traceability, what is the specific process? How to achieve it?

How is product anti-counterfeiting traceability achieved?

Consumers can scan the QR code on the product. The QR code can know the production place, production batch and basic information of the product, thus playing a role in traceability. When using the QR code, the manufacturer must first enter some product information into the background of the QR code, such as the place of origin, production batch, production date and basic information of the product, as well as the city to be sent to. After entering it in the background, Use the scanner gun to scan the prepared QR code into the system, so that the product can be shipped. When consumers scan the QR code, the information that some merchants are willing to let consumers see can be read on their mobile phones.

What benefits does product traceability bring to enterprises?

1. Anti-counterfeiting traceability

Give products a unique identity that consumers can quickly verify by simply scanning the QR code. Product authenticity and traceability of the entire process from production to consumption to ensure product authenticity. Enterprises only need to log in to the backend to check the flow of goods, which not only effectively prevents counterfeiting, but also controls the sales channels of goods in real time.

2. Prevent cross-selling goods

The QR code anti-counterfeiting traceability system realizes data tracking from product production to sales. Enterprises can accurately know the whereabouts of goods through back-end management, and the source of goods can be traced. If illegal goods are found, the specific person in charge can be traced, and comprehensive supervision can be carried out to improve the management efficiency of the enterprise.

3. Brand management

Meet the different needs of different companies through various customized functions, such as building member malls, micro-business management platforms, distribution function backends, etc., from the outside, Strengthen market and corporate management in two internal directions, becoming the "right and left hand" of corporate development.

4. Rapid marketing

The QR code anti-counterfeiting traceability system can not only verify authenticity, but also market red envelopes, big carousels, points, fission lucky bags and other winning activities through the WeChat public account. Reduce promotional costs, improve promotional effects, and win consumers' favor for products and brands.

5. Data analysis

For example, enterprises can improve consumer portraits through consumers’ QR code scanning information to understand the consumption power, consumer groups, consumption habits, etc. of each region, which can be used by enterprises. Comparative analysis and intuitive data can be reflected in the background, providing effective basis for corporate decision-making.