The protection of geographical indication products has comprehensively promoted the development of Pixian watercress industry and brought obvious economic and social benefits to Pixian's economic and social development. Before the protection of geographical indication products was declared in 26, the total output of douban products in the county was 2, tons, the total sales income was 6 million yuan, and the total profit and tax was about 5 million yuan. After the implementation of geographical indication protection, in 213, the total output of Pixian watercress reached 96, tons, which was more than three times higher than that before protection. The industrial output value was 7.5 billion yuan, an increase of 9.5 times compared with that before protection; Foreign exchange earned by export amounted to $6 million. Pixian watercress products have embarked on the track of healthy development and have become one of the pillar industries in Pixian. Pixian watercress has accelerated the development of food packaging, transportation, bamboo weaving and other related industries, absorbed more than 15, rural surplus laborers, and played an increasingly important role in Pixian's economic and social development.
Sichuan Dandan Condiment Co., Ltd. has a history of 3 years since it was founded in 1984. Now it has developed into a registered capital of 26 million yuan, covering an area of more than 12 mu and a building area of 3, square meters. There is the largest Pixian watercress threshing ground in the factory, with more than 6 fixed employees, including 2 middle and senior technicians and more than 1 seasonal employees, mainly producing Pixian watercress. In 24, it was awarded as "Famous Trademark of Sichuan Province" by Sichuan Administration for Industry and Commerce; In the 28 Beijing Olympic Games, Pixian watercress with red oil produced by Dandan Company was listed as Olympic food, contributing to the Olympic Games. In 29, Dandan Pixian Douban won the gold medal of China Green Food 29 Yantai Expo.
Sichuan Pixian Douban Co., Ltd. was established in February, 1999 with the approval of Sichuan Economic Restructuring Commission by the above-mentioned three local state-owned enterprises, including Pixian Douban Factory in Sichuan Province, on the basis of shareholding system reform. The company covers an area of nearly 1, square meters, with total assets of more than 9 million, annual sales of more than 7 million, and more than 5 employees, including more than 1 engineering technicians and college graduates. With an annual output of more than 1, tons of "Yifeng Hehao" and "Juancheng Brand" Pixian watercress and its series products, it is the oldest watercress manufacturer in Southwest China. After a hundred years of vicissitudes, the reputation of "Yifenghe" sauce garden remains the same, and "Juancheng brand" Pixian douban is also brewed according to its secret recipe, becoming a representative work of Pixian douban, which is world-renowned.
At the beginning of the 21st century, with a number of new and technical transformation projects of watercress, such as Xinhongwang, Jinghan Siji, Gaofuji and Dandan, gradually put into production and increased efficiency, which greatly promoted the branding and large-scale development of the whole industry, the types of watercress processing became increasingly diversified and specialized, and the industrial chain was further extended. The concentration of enterprise industrial parks has been continuously improved, forming characteristic industrial clusters.
On July 6th, 214, during her visit to China, German Chancellor Angela Merkel visited Chengdu Vegetable Market and paid 5 yuan cash to buy a bag of Pixian watercress, expressing her love for China's catering culture.
(pixian watercress production process scene atlas)