The store management in Tik Tok is in the "Store Center" under the "My" page. This is because the commercialization in Tik Tok has become more and more mature, and more and more merchants open stores in Tik Tok for online sales. Therefore, Tik Tok has made the store management an independent functional module accordingly, so that merchants can manage their own stores conveniently.

In the store center, merchants can edit store information, manage goods, process orders and count data, which can be said to be a very comprehensive and detailed store management module. At the same time, Tik Tok has continuously introduced some new functions, such as live delivery and short video creative marketing, to provide more sales channels and marketing methods for businesses.

Generally speaking, Tik Tok's store management function is very important and practical, which can help businesses to better manage and operate their stores in Tik Tok and enhance their sales performance and brand image.