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Brand creation of Fang Huichuntang
Qinghefang Street in Hangzhou is the gathering place of time-honored brands, and many famous Chinese medicine museums stand here. After a hundred years of wind and rain, these museums of traditional Chinese medicine are still standing, silently showing their glory and vicissitudes to the world. Fang huichuntang (formerly known as huichuntang) is one of them. The high door wall, the big frontispiece, the gold-lettered signboard-Fanghuichuntang, is full of medicine fragrance. Walking into the gate of Fanghuichuntang, standing in the lobby, antique furnishings, tall blue brick gates, small wooden buildings and deep narrow stairs make people doubt that they have returned to ancient times.

"Fang Hui Chun Tang" is famous for its various pills, powders, ointments and pills, especially the secret Xiaoer Hui Chun Pill, which is well known to women and children in Jiangnan. In 200 1 year, while excavating the history of Fanghuichuntang, archaeologists found hundreds of small porcelain bottles with the names of pills buried for more than 300 years in an ancient well in the Museum of Traditional Chinese Medicine. It can be seen that the processing of pill powder was very popular in Fanghuichuntang at that time.

"Fang Hui Chun Tang" has always retained the traditional Chinese medicine processing technology. For example, the cream formula technology that has been passed down for thousands of years uses a century-old copper pot, and after several major processes such as soaking, frying, squeezing, melting, filtering, boiling and harvesting, the temperature is controlled by experience, and the unique technology of "dripping water into beads" is the most obvious processing technology.

Fang Huichun Hall brings together nearly 100 old Chinese medicine practitioners, including national and provincial specialties and famous doctor disciples. There are more than 200 kinds of rare medicinal materials that can only be used several times a year, all year round; The processing of medicinal materials pays attention to quality, and every working procedure, such as cutting and grinding, has strict regulations to ensure the unique medicinal properties and efficacy to be brought into full play. Fang Huichuntang's national medicine number was founded in the sixth year of Qing Shunzhi (1649), and her history was talked about by many colleagues. But the reason why she can withstand the baptism of history is little known. In 2006, "Fang Hui Chun Tang" won the title of the first batch of "China Time-honored Brand" by the Ministry of Commerce.