In 2013, Abing went to Shanghai Putuo District to establish a company, mainly engaged in intelligent water purification business. Due to the advanced concept of "free installation, free maintenance, and traffic accounting" and the easy-to-replicate model, there are really many people interested in this business.

Among them, Mr. Jin was particularly enthusiastic about the investment promotion work of this business. After many rounds of communication with A Bing, the two parties finally reached a partnership investment cooperation. The main division of labor is that A Bing pays for hard advertising and obtains incoming data; Mr. Jin forms a team of five, responsible for tracking and communicating incoming data, and invites to the company to participate in project briefings. The salary is borne by Mr. Jin, and Mr. Jin’s The income is 10% commission on the payment received after signing the contract after the investment promotion meeting.

After project testing in three investment promotion conferences, the reimbursement was nearly 3 million, and Mr. Jin’s commission was nearly 300,000. Excluding staff wages and incentives, Mr. Jin himself earned about 180,000. Originally, this cooperation could have continued, but Mr. Jin had a wrong idea when he saw that the project attracted investment so quickly.

Register a trademark yourself, go to a factory in Ningbo to entrust a batch of products to be processed, directly change the name of the soft copy that A Bing used before, and put it into hard advertising yourself. After three investment promotion meetings, more than ten people signed contracts with Mr. Jin, and the repayments exceeded 1.5 million. However, due to the rough flow accounting technology, after users used water from the machine, their backend often failed to receive the uploaded data... Therefore, Mr. Jin's own plate soon collapsed. Practice has proven that a partnership that contributes money but does not participate in operations is the best; a partnership that contributes money and participates in operations is prone to conflicts; a partnership that does not contribute money can do whatever it wants!

As the company grows, it is reasonable for someone to invest or for new partners to join. But there are also many questions, such as, should this new partner bear the previous debts? Can the original equity distribution be used after joining the partnership? How to change it?

First of all, you need to understand the business and financial status of the company before joining the partnership, because the new partners must bear unlimited joint and several liability for the debts of the partnership. In other words, the company previously owed 1 million, so after you join the partnership, you will be personally responsible for this debt. Of course, you can also be a limited partner and bear limited liability. Secondly, the joining of a new partner means that the original partnership is dissolved. , the partnership agreement needs to be re-signed.

Regarding equity distribution, there are two situations. One is that the new partner bought the shares from the original partner, and the company’s assets have not changed. Then the accountant will make a change in the partner’s capital. Just make an entry; the other is to invest money directly. It turns out that when the company's assets increase, the equity will be redistributed. The commonly used methods are the goodwill method and the dividend method; assuming that the assets of the original partnership are 1 million and the new partner invests 200,000, the assets of the dividend method partnership will be 1.2 million. , the goodwill rule is 1.2 million goodwill.

Goodwill is negotiated by the old and new parties. The confirmation of this goodwill involves a strong human factor, so the dividend method is more robust than the goodwill method.

Consistency in three views is the most basic and important principle between partners.

First of all, people who only talk about interests cannot become partners. Since it is a business, then when choosing partners, they must have a high degree of consistency in their outlook on life, values, and career. To say the least, at least they must remain consistent for a long time to come. Otherwise, it will be impossible to start a business. In the process of starting a business in the future, we can ensure smooth communication, mutual understanding, and ensure that everyone is acting in unison, or we may not be able to set unified and firm goals for the future. Therefore, if interests can be discussed, it is a beautiful dream for the future. However, it is definitely not advisable for those who only talk about interests to realize the plan.

Secondly, ensure control. After all, in the process of starting a business, you will face all kinds of problems, all kinds of temptations, all kinds of choices, including the most critical choices, setting future goals, and budgeting funds. Disagreements or even arguments may arise between the above and the dilution of equity in financing. In this case, you must ensure that you have sufficient voice or voting rights and that you have absolute control over the company. In this way, your company will not It will get out of control. Partners must recognize you in the company structure and spiritual level, and even be conquered by you. Only then can your partners be effectively checked and balanced and become your sincere partners.

Finally, partners must be complementary to you. Because in the process of starting a company, everyone must use their best abilities to promote the development of the company. If you are suitable for marketing, then you need to find someone who is good at technology or operations. If you are suitable for sales, then you need to find someone who is good at sales. If you know how to make products, and you can do well in the technical market, then you need to find someone who understands finance or capital operations, who can help you quickly make money and grow bigger. In short, you must not choose one that overlaps with your own professional direction or area of ??expertise. Otherwise, it will not only lead to increased conflicts and mutual constraints in the future, but also lead to obvious flaws and shortcomings in the company.

In short, although partners come together because of passion and dreams, they must also have rules to motivate and restrict, restrain and even control each other. They must also set up a reasonable profit distribution mechanism to balance responsibilities and rights. Make a clear distinction. The shopping mall is like a battlefield. A good partner can not only help you overcome obstacles, but also become the right-hand man for your career to take off. You must not do it casually. You must be cautious. Otherwise, Li Guoqing and his wife from Dangdang.com are the best Negative teaching material.

When creating a new company, the most important thing is to determine the shares between partners.

However, the future value of the new company and the contribution made by the partners in the new company are difficult to determine through the capital contribution ratio. For example, Gates and Allen, as well as the two Jobs, as well as Buffett and Munger, their shares in the company have nothing to do with the initial investment ratio.

Bill Gates and Paul Allen founded Microsoft. Gates’ shareholding ratio was higher than Allen’s. It is said that Gates dropped out of school to work full-time, while Allen was still working and had a job. income, so Gates requires higher shares. Gates and Allen kept their original agreement very well and did not have any unpleasantness because they later saw Microsoft's market value soar.

Gates and Allen

The Two Jobs

Buffett and Munger

Buffett and Munger are old friends, but Munger’s shares in the company are pitifully small (Munger is worth US$1.2 billion, Buffett is worth about US$100 billion), and there is no Seeing any "dissatisfaction" with Munger. Of course, 1.2 billion US dollars is also a super rich person.

The founders of Haidilao are Zhang Yong and his wife and his classmates Shi Yonghong and his wife. Later, there was an article on the Internet "How Haidilao Zhang Yong kicked out co-founder Shi Yonghong", but I didn't see anything about Shi Yonghong. Dissatisfied, of course, Shi Yonghong also immigrated to Singapore with Zhang Yong, and his wealth was sufficient.

The above three cases all illustrate that successful partners must "take the shares lightly". If one of the partners is more capable in the later period, the correct approach at this time is not to play both halves. Don't worry about shares and rights, but whether it is beneficial to the company's long-term development.

The greatest achievement of a partner is to turn the company into a very successful company, even if his own shares are smaller (of course, after the company's market value becomes larger, even if his shares are smaller, it will still be higher than the company's market value) It is better if you have more shares if you are small).

If the partners first care about their own personal gains and losses, fight for petty profits, and bring down the company, what if they hold 100 shares?

There are many such examples. New Oriental staged such a farce before it went public.

Founder of New Oriental

Each of the major shareholders of New Oriental has his own territory and wants to take the money-making course (TOEFL) into his own hands. However, they are not willing to do ordinary English training that is not very profitable. Shareholders fight every day because of "unequal distribution of spoils," and Yu Minhong has no choice. After all, millions of dollars in annual income are involved.

In order for New Oriental to be listed in the United States, Yu Minhong must adjust his shares, adjust the shareholders' private land, and touch their cheese.

Of course the shareholders won’t do it. Quarrel every day.

Later, the consulting firm intervened: Do you only want to make a few million a year, or do you want even the smallest shareholder to become a billionaire after going public? It’s billions of dollars!

In the face of interests, shareholders "compromised" and gave up their territory and shares. Later, New Oriental was listed in the United States, and the shareholders' worth far exceeded the lecture fees earned from sticking to their own territory.

There are also negative examples, such as NVC in the lighting industry and real efforts in the catering industry. Shareholders are fighting for power and profit, and some have even gone to jail.

Equity dispute

Therefore, when creating a new company and selecting partners, the most important thing is to make the business bigger as the first priority. In this goal The personal interests that come before you are secondary. Those who create less value should know how to advance and retreat, and those who create more value should not exterminate all major shareholders.

The rules between partners are: complementary capabilities, and you can withdraw from management when you cannot adapt to the company's development.

The most important thing for new startup companies to find partners is to be like-minded and able to form the same goals, maintain consistency of interests, and maximize synergy. Second, partners can leverage each other's strengths and complement each other's needs, thus maximizing energy and avoiding conflicts. Third, when it comes to equity allocation, we must understand that technology or projects are given priority, and funds are given priority. These two blocks should account for the largest share. In the future, we must understand that diluting equity in equal proportions is the most fair and reasonable way when looking for and expanding.

I think the most important thing for partners who start a new company is to have the same goals. On this basis, the partners’ personalities and abilities must complement each other. Specific rules must be reflected in the form of a contract, and the basis of the rules is the Company Law of the People's Republic of China and the State.

I am very happy to answer this question. I am a basic management person. I hope the content I share can be inspiring.

1. How to choose partners?

We know that one person cannot do everything because his energy is limited, so he needs partners. The key to recruiting partners is There are three points:

1. Have the same vision

You must love this thing from the bottom of your heart. What you are most afraid of is recruiting someone for money, or he said, recently, In this business, investors are particularly popular, so we need to do this.

2. Back-to-back trust and tolerance

Trust has two levels. First, I believe in you. You must prove it to me first, and then I will believe you; second, I will first Choose to believe you and do it with confidence. These two approaches seem to lead to the same goal, but do they really? After finding a like-minded partner, do you choose not to believe him or choose to believe him? Believe him, because if you don’t believe him, the worst thing is you. What are you talking about? , when someone feels that you don't trust him, he will definitely deal with it and will not be of the same mind as you.

Choosing to believe first does not mean that you are a fool. We can observe in the process.

Use people with suspicion, and use people with suspicion.

3. Complementarity

To be a good CEO, you should have at least 6 abilities. Externally, they are building a brand, integrating resources, and being able to raise funds. Internally, one must be able to formulate strategies, unite people, and be a spiritual leader.

Among these six, if you really can’t do it, you must do three things: set a strategy, integrate resources, and be everyone’s spiritual leader. For the rest, you can find a partner, such as a good CFO. Do financing.

4. Partner team

1. It is best to have someone who is older but not necessarily rich;

2. It is best to have someone with active thinking Someone who dares to make breakthroughs;

3. It is best to have someone who is steady and solid and good at braking;

4. It is best to have someone who is diligent and frugal and good at calculating costs;

5. It is best to have someone who is eloquent and reliable;

6. It is best to have someone who is good at playing social networks;

7. It is best to have someone A person with three years of sales experience; 2. Partner Principles

1. Integrity Principle

To make money in partnership, sincerity comes first, treat each other with sincerity, and don’t care how your partners treat you. ! Do it yourself first!

2. Goal principle

Seek common ground while reserving minor differences! Let the small things go, don't be confused about the big things, keep a clear eye on the different goals and values, and grasp the overall situation.

3. The principle of trust

The most taboo among partners is mutual suspicion. You must believe that only your partner can put the balance of interests on your side at any time.

4. Principle of Tolerance

Tolerance and understanding between each other can make the partnership go longer.

5. The principle of taking a loss

Take a small loss yourself and let the other party take advantage. You must know that there is no absolute fairness and reasonableness, and you can only contribute more to your partners.

6. Principles of communication

Don’t do to others what you don’t want others to do to you, always treat partners as true friends, and don’t use money as a bond of partnership.

7. Principle of fairness

Brothers should settle their accounts clearly, and not everyone should be happy with each other. In the end, it will be some unprincipled disputes.

8. Principle of modesty

Look more at other people’s strengths and less at other people’s shortcomings; learn from each other and improve together.

9. Communication Principles

Don’t open a lawsuit. If you have any ideas, don’t let them stay overnight. Communicate more.

10. Adhere to principles

Dare to adhere to principles, use your life to defend the rules jointly formulated, and dedicate yourself to your partners!

3. Partner Rules

1. Money Contribution Rules (How much does each contribute? How to balance the difference? How to divide the equity?)

2. Contribution Rules ( How to divide the work, who does what? What responsibilities?)

3. Making money (whose money is made? How to make money? How to make money?)

4. Execution rules ( Who will implement it? How to implement it? What responsibility? )

5. Leadership rules (Who will lead? Capital leaders? Technical leaders? Sales leaders? When the person who makes money and the person who makes money are not the same person, Who is the leader? How big is the leadership power? )

6. Removal rules (What should I do if there is a problem with the leader? What should I do if there is a problem with the strategy? What events can trigger the recall process?)

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7. Exit rules (in order not to amplify the contradiction, how to exit? Exit with original shares or exit through negotiation? Loss cost calculation standard?)

Choose a partner to cooperate *** What is the win ratio? The couple makes a happy marriage! There must be the same philosophy and pursuit.

For the projects that the new company wants to do, everyone thinks in one place, works hard in one place, and unites to work hard!

If partners have different views and goals, how can they work hard to achieve the same goal of the company?

What kind of talents are needed to implement this project? How much capital investment is required to function properly? Based on these needs, conditions for selecting partners can be formulated.

Partners form a new team under the condition of complementary advantages, which is the best combination of each other's strengths and weaknesses.

"With different personalities, you will inevitably encounter many problems in communication." I think it doesn't matter, as long as they agree on the entrepreneurial project and have unified thinking.

We all have conflicts in our struggles, and we are not afraid when we encounter difficulties or setbacks. When several parties have arguments, they can debate right and wrong, and listen to whoever has reason. The right way is to sum up experience, don’t shrink back, don’t complain, and continue to move forward in order to fight again!

This team must have a backbone, someone who is absolutely in charge. After friendly consultations, we reached a common understanding and worked together to run the company and win huge economic benefits for the company on the premise of creating good social benefits.

It is necessary to have clear articles of association, formulate the details of partnership cooperation, foresee solutions to various factors in the future, equity distribution principles, and the terms of the partner withdrawal mechanism. Everyone needs to be bound by it. .

When we sincerely cooperate with each other through thick and thin, we will win, and when we enjoy the fruits of the harvest, we will rationally distribute the corresponding benefits according to the amount of equity held by each person to achieve win-win cooperation.

All in all, the integrity of words and deeds is always implemented, and each of our companies (teams) is serving the people! Not just for profit. It’s for people’s health and to make people’s lives better!

Third: Work hard but also see the road, keep reviewing, go with the flow, and strive to embrace changes! You can make unremitting efforts to pursue product excellence, constantly polish products, and have a spirit of ingenuity! But we must strive for change or innovation. Just like this year's black swan event, for accidental uncertain events, we must promptly adjust our business strategies, accept the reality, improve our own cognition, and evolve our cognition upgrades! If you just complain and wait for the market to improve or for a miracle to happen again, you will only end up dead! Therefore, we strive to adapt to changes in the situation and keep pace with the times! Only then can we withstand the impact of big waves! Stay on top forever!

After all, a person’s energy and money are limited, and the fierce business competition is both cruel and full of temptations. Once you are knocked down in the business field, it will be difficult to stand up. Therefore, instead of working hard alone, it is better to look for others. As a partner, by combining the abilities and wisdom of two people, the chances of success will be greatly increased.

We say that when looking for a partner, you should choose an intelligent and honest partner.

(1) Intelligent partners

Intelligent partners refer to partners who are quick, flexible, and have the ability to correctly understand and solve problems. Including:

Capable partners: refers to those partners who, although they have not invested money, are very capable and use their capabilities to invest. Such partners can complement each other's advantages with investors.

Technical partners: refers to partners who have mastered the company's core technology. This kind of technical partner can make up for the technical disadvantages of investors. For technology companies, having such partners is critical.

(2) Honest partners

Honest partners refer to partners who have the character to truly express their opinions. Including:

Quality partners: refers to the partner's "character, values, work attitude, and ability", which are comprehensively measured by four conditions. To fully understand this kind of partner, one must have worked in the same unit for more than one year.

Enthusiastic partner: Although this kind of partner does not have any advantages in material conditions, he is a person who is willing to do things and is willing to conquer the world with you. He will encourage you to move forward, and everyone** *Work together, so having such a partner is also a good choice.

No matter which type of partner you choose, the most important thing must be an excellent person. Only outstanding people can take on big responsibilities. Therefore, when choosing a partner, you should also check whether he meets the following conditions:

First of all, it depends on whether the partner has enough "loyalty". If you are a team player, you will not develop with the company for a long time.

Secondly, it depends on the capabilities and strength of the partner and what he can do for the enterprise.

When choosing a partner, it is best to have both moral integrity and talent. If you choose one of the two, then morality is the key, followed by talent. The general principle is: those with both ability and political integrity should be used exceptionally; those with virtue but not talent should be cultivated and used; those with talent but no virtue should not be used. This is a criterion for our selection of partners.

Choosing the right partner is not easy. Even the best friends involve the sharing of interests. Therefore, in accordance with the principle of brothers settling accounts clearly, the following aspects should be clearly stipulated when signing a "Partnership Agreement" Terms:

(1) Confirm the management authority and scope of each partner.

(2) Confirm the term of partnership. A partner is not allowed to leave the partnership early, and how to deal with it if this happens should also be clearly stated.

(3) Confirm each partner’s investment amount and proportion of shares.

(4) Confirm how to distribute profits.

(5) Identify ways to attract new partners.

(6) Confirm the responsibilities of each partner and how to deal with the consequences of irresponsibility.