We can know that it is not recommended to apply for a trademark with too long characters. One of the reasons is that a trademark that is too long is likely to include someone else’s registered trademark, and is therefore easily rejected by the Trademark Office or opposed by others. In addition, another reason is that in future promotion, a trademark with too many words will definitely not be easily remembered and spread word of mouth by others, and it will be difficult to accumulate fans and loyal consumer groups of your own trademark. When it comes to the word count of a registered trademark, the editor’s suggestion is that a trademark with a word count between 2 and 4 words or so is better. The smaller the number of words, the greater the difficulty of the application and the greater the chance of rejection, but at the same time, the potential commercial value it has is also extremely high. Not only is it beneficial to the future promotion of the merchants, but even if it is transferred or pledged for trademark loans in the future, or authorized to be used by others, it can bring huge benefits to the merchants.