Brand qualifications include: authorization information, product production information, certification certificates and other important product information. Products with uploaded qualification information will have the opportunity to receive more traffic. Product production information includes: hangtag (certificate), durable label, product outer packaging, Chinese label, etc. Authorization information includes: brand authorization, manufacturer authorization, etc. Certification certificates include: patent certificate, ccc certification certificate, quality inspection report, etc.

1. Brand requirements: Make sure you have your own brand, if it is not Tmall The scope of a brand manufacturer's business, you need to add an audit process, which will take longer, and the likelihood of a brand passing without a bit of reputation may be lower. Brands that have just been registered are not allowed to enter.

2. Document requirements: Tmall’s business partners must be enterprises registered in China, including legal representatives and partnerships, and hold corresponding business licenses. At the same time, the brand registered by the enterprise must not be in the form of pure pictures. It must register the relevant word trademark in China and hold a "Trademark Registration Certificate" or "Trademark Registration Acceptance Notice" issued by the National Trademark Office.

Three review steps: In the Tmall entry step, companies must ensure that the information provided is true and valid. If fraud is discovered during the audit phase, it will definitely be rejected. At the same time, it will also affect Tmall’s future entry.

4. Deposit and annual fee: Tmall stores must pay a deposit of 50,000 or 100,000, depending on the category to determine the guarantee amount. The annual fee is also a service fee. Depending on the category, it is also divided into 30,000 or 60,000. Company registration requirements: The basic requirements for a company to open a business are to ensure that the company's registered capital is more than 1 million yuan, and that the company has been established in accordance with the law for more than two years. The company used to register Tmall stores must have general taxpayer qualifications.

Extended information:

JD.com’s product qualifications include the following points:

1) The trademark holder is a company that has settled in JD.com.

Brand qualifications require: trademark quality inspection report (valid within 1 year from the date of inspection submission).

2) The trademark holder is not the company stationed on JD.com, but other companies.

Brand qualifications require: trademark, quality inspection report (valid within 1 year from the date of inspection submission), JD.com authorization letter.

3) The trademark holder is an individual (the individual may be a corporate legal person stationed in JD.com or not).

Brand qualifications require: Trademark quality inspection report (valid within 1 year from the date of inspection) JD authorization letter (signed by the trademark holder) The front and back of the trademark holder’s ID card, which must be signed by the person , stamped with the official seal of the company stationed in JD.com).

Jingdong Mall-Brand filling specifications and precautions