The Chinese name Op is a camera phone brand chosen by more young people. Domestic mobile phones are becoming more and more popular. In China, more young people choose OPPO camera phones. In the past ten years, OPPO has been focusing on the technological innovation of mobile phone photography, creating an era of "mobile phone selfie beauty"; More than 200 million young people around the world are using OPPO camera phones.

vivo:

Formerly known as BBK, it is a mobile phone brand focusing on the field of smart phones. Vivo and the fun-seeking, energetic, young and fashionable groups work together to create smart products with excellent appearance, professional sound quality, extreme images and pleasant experience. It is the firm pursuit of vivo to dare to pursue the ultimate and continue to create surprises.

OPPO brand culture:

Emphasis on the core values of "responsibility" within the enterprise includes four levels. The first level: "isolate the pressure and temptation from the outside world, maintain a normal mentality, return to the origin of things, and grasp the reasonable direction that you should do", the second level: "Duty is to ask yourself, not others, and blame yourself first when problems arise", and the third level: "Duty standardizes the attitude of cooperation with others.

CEO Chen Mingyong said: "We are in an era full of pressure, temptation and challenges. We are easily influenced by emotions, causing fear, irritability and anxiety, and then making wrong judgments. If you can isolate external forces, always keep your duty, go back to the origin of things and think about why you set out in the first place. In this way, the way to deal with the problem will become clearer.

Core values: responsibility, user orientation, pursuit of the ultimate, and result orientation.

OPPO brand concept:

"Perfect beauty" is the essence of OPPO brand, which conveys OPPO brand's pursuit of perfection and its determination to achieve perfection. The ultimate beauty not only represents the pursuit of the ultimate, but also represents the pursuit of beauty and art.

Chen Mingyong, CEO of OPPO, explained "the ultimate beauty" as follows: "All products produced by OPPO must be exquisite designs and works of art with style". OPPO's brand mission is to create a beautiful life experience through exquisite products and innovative technologies.

Vivio brand values:

Vivo takes fun, professionalism and credibility as its core values.

Fun: Fun is not only a carefree experience of living in the present, but also a power that can be amplified in sharing and continued in self-realization.

Profession: Profession is a persistent and dedicated attitude. The attitude of devotion, attention to detail, Excellence and supremacy of user experience makes vivo grow rapidly and make continuous progress.

Prestige: Prestige comes from the differentiated industry status gained through our own efforts, which means being recognized and appreciated by consumers, thus having the influence to change the world.

Vivo brand concept:

Enjoy extraordinary happiness.