In order to fully implement the' 8337' development idea of the Party committee and government of the autonomous region, the Administration for Industry and Commerce of the autonomous region made an in-depth investigation on some well-known trademark enterprises and leading enterprises, focusing on trademark protection and guidance, according to the specific requirements of the Opinions of the State Administration for Industry and Commerce on Supporting Sound and Rapid Economic and Social Development in Inner Mongolia Autonomous Region. Seriously summed up the experience of relying on the trademark brand strategy in recent years to enhance the vitality of non-public market entities and promote the healthy and rapid development of county economy, found out the existing problems, studied and put forward measures to solve the problems, and provided scientific decision-making and guidance for promoting the implementation of trademark brand strategy in our region and promoting the healthy and rapid development of county economy in the future. At present, there are six main problems in the implementation of trademark brand strategy in our region. First, the total number of registered trademarks in our district is small, the number is low, the development is uneven, and the promotion and contribution rate to the county economy is limited. Second, the number of famous brands in our region is small, the structure is single, and the support for pillar industries is not enough. Thirdly, the cognitive limitation of enterprises using trademark strategy to promote themselves to become bigger and stronger restricts the pace of industrial optimization and upgrading in our region. Fourth, the development of geographical indications and agricultural products trademarks lags behind, and the contribution rate to the modernization of agriculture and animal husbandry industrialization is low. Fifth, some local governments have not paid enough attention to it, and the external environment for trademark development and brand cultivation needs to be improved urgently. Sixth, in the implementation of trademark brand strategy, the administrative guidance service and supervision and law enforcement of industrial and commercial departments need to be further strengthened. In view of the above problems, starting from the reality faced by our region, we should carry out work in the following four aspects, promote the implementation of trademark brand strategy in our region as soon as possible, and comprehensively improve the ability of trademark registration, application, management and protection of the main market players in our region. First, fully understand the great significance of implementing the trademark brand strategy, and constantly improve the enthusiasm and consciousness of implementing the trademark brand strategy. What does the development of county economy depend on? Relying on' industrial agglomeration, leading enterprises, subject support and brand guidance'. The premise of all this is the cultivation, development and construction of brands. Without the guidance of this brand, industries can't gather, leading enterprises can't be formed, and the main support can't be achieved. Governments at all levels, functional departments and business leaders must clearly realize that it is impossible to establish a corporate culture made in China (produced in Inner Mongolia), let alone create a great brand. Being in the manufacturing stage for a long time will cause huge resource consumption and environmental pollution, while simply pursuing the expansion of production scale and economic scale will pose a great threat to the sustainable development of the economy. Implementing brand strategy, developing brand economy and improving brand management level are the right choices to reverse this passive situation. Therefore, grasping the trademark brand strategy is the only way to implement the "8337" development idea and promote the development of county economy. We must build a long-term working mechanism of trademark brand strategy with the enthusiasm and consciousness of implementing trademark brand strategy, which is led by the government, the main body of industry and commerce, the main body of enterprises and the participation of society. Second, give full play to the leading role of the government in the implementation of trademark brand strategy, and provide strong policy support and legal guarantee to support the development and growth of small and medium-sized enterprises. Establish and improve the working mechanism of local trademark brand strategy as soon as possible, and uniformly promote the implementation of trademark brand strategy. Governments at all levels should incorporate the trademark brand development strategy into the local economic development target plan, establish the working system of the leading group for promoting the implementation of trademark brand in the autonomous region, be responsible for formulating the trademark development plan of the whole region, study and promote the formulation of relevant policies, supervise and guide the implementation of trademark strategy in all the union cities in the region, and implement the goal of promoting trademark strategy. 2. Formulate and implement strategic policies and measures for trademark and brand promotion as soon as possible, and vigorously stimulate the enthusiasm of enterprises to create brands. Vigorously support the people's governments of Union City and counties (districts) to formulate and implement regional and industrial trademark strategies in light of the characteristics of regional economic development, improve trademark support policies, promote trademark brand cultivation, and promote the coordinated development of regional economy. Support financial institutions to carry out trademark pledge loan business; Encourage and guide all kinds of financial institutions, venture capital, venture capital funds and social funds to increase investment in the development and utilization of trademark brand information; If the goods and services obtained and branded by enterprises meet the requirements of government procurement, priority should be given to procurement, support enterprises to become bigger and stronger, and smoothly implement the trademark strategy. 3. Establish and improve a long-term mechanism for trademark brand protection as soon as possible to purify the market development environment. Constantly improve the cooperation and communication mechanism of law enforcement departments such as industry and commerce, public security, customs and quality inspection. Establish work systems such as case clue notification, case investigation assistance, consultation on complex and difficult cases, and joint investigation and supervision of major cases to form a joint force to combat and enhance influence. 4. Establish the key areas to promote the trademark strategy as soon as possible, and promote the implementation of the "8337" development idea in our region. Actively do a good job in the effective connection between trademark strategy and industrial policy, regional policy and science and technology policy in the whole region. Combined with the positioning of Inner Mongolia's' 8337' development thinking, taking the resource advantages and industrial advantages with Inner Mongolia characteristics as the starting point, we will implement the trademark brand strategy and drive Inner Mongolia's economic take-off through brands. Third, give full play to the main role of industrial and commercial departments in the implementation of trademark brand strategy, and create a good development environment for supporting small and medium-sized enterprises to become bigger and stronger. Always focus on increasing the total amount, revitalizing the stock and optimizing the increment. By conducting trademark surveys, we will guide enterprises to apply for trademark registration, vigorously cultivate trademarks of regional pillar industries, advantageous industries and leading enterprises in county economy, and establish databases of well-known and well-known trademark enterprises and registered trademarks respectively to form an echelon of trademark brand development with clear levels and reasonable structure. 2. Focus on enhancing the core competitiveness of enterprises, and strive to promote the basic work of trademark brand strategy. Guide enterprises to combine reality, highlight their own advantages, select market positioning, increase investment in trademark brand building, support enterprises to improve competition methods, enhance the added value of trademarks, improve brand awareness, and then increase product market share. Support well-known and well-known trademark enterprises to gather production factors to superior brands through acquisition, merger and holding. 3. Focus on promoting the development of county economy, and strive to promote the organic combination of trademark brand strategy and the construction of characteristic bases in our region. According to the working idea of "based on a regional resource, focusing on an industrial chain, grasping a trademark registration and cultivating a number of characteristic brands", we will vigorously cultivate characteristic brands and promote the development of county economy. Make the famous and characteristic brands in our region change from' Made in Inner Mongolia' and' Made in Inner Mongolia' to' Made in Inner Mongolia'. It is necessary to focus on the advantages of grassland culture and grassland, forest and desert tourism in our region, pay attention to the combination of trademark brand and humanistic tourism, continuously improve the brand value of grassland national cultural industry, and promote the prosperity and development of national cultural brands in our region. 4. Focusing on improving the brand awareness of trademarks and the brand awareness of all sectors of society, we will further increase the publicity of implementing the trademark brand strategy. Through the diversification of publicity forms, we will enhance the trademark awareness of the whole people, show the elegance of trademark enterprises in our region, improve the trademark awareness of local party committees and government leaders, and create a strong public opinion environment for the implementation of trademark brand strategy. Fourth, give full play to the main role of enterprises in the implementation of trademark brand strategy and make positive contributions to promoting the sustained and healthy economic development of the autonomous region. A good brand means high market share, high credibility and high added value. A trademark can only be called a brand if it is used, publicized, accepted by consumers and recognized by the market. Therefore, enterprises must strengthen the awareness of establishing brands and take creating brands recognized by the market as the ultimate strategic goal. 2. Enterprises should attach importance to brand positioning. Many enterprises in our region have not studied the market demand enough, and the products lack independent personality, and the phenomenon of homogenization competition is more prominent. Enterprises should find their own strategic positioning, form their own characteristics, find their own market development space, try to avoid fierce competition and create a good space for the establishment of brand strategy. 3. Enterprises should pay attention to trademark design and registration, so that the product does not arrive, and the trademark comes first. Designing a trademark suitable for enterprises and registering it in time, and putting the trademark under the protection of law, are the premise and foundation of implementing the trademark strategy. Attention should be paid to foresight and defense in trademark registration. If you want to export products in the future, you should register abroad as soon as possible. 4. Enterprises should pay attention to the correct use of trademarks. Enterprises should pay attention to the eye-catching and ubiquitous use of trademarks in commodity packaging and advertising to attract consumers' attention. Enterprises must also strengthen the management and operation of trademarks, standardize the design, application, registration, printing, storage, distribution, use, alteration, transfer and licensing of trademarks, and avoid the occurrence of infringement and illegal acts. 5. Enterprises should pay attention to product quality and technological innovation, and improve the core competitiveness of enterprise trademark brands. The competitiveness of a trademark is entirely based on its reputation, and reputation is based on the quality of goods. It is necessary to establish scientific research institutions, cooperate with well-known institutes, vigorously carry out scientific and technological innovation, constantly upgrade products, meet different levels of consumer demand, and maximize consumer satisfaction. 6. Enterprises should take brand culture as the commander-in-chief and promote the implementation of brand strategy. Brand culture is a collection of multi-level values, ideas and emotional factors such as humanism, creativity, honesty, aesthetics and emotional integration, and it is the perfect integration of spirit, emotion and product, service, technology, management and customer relationship. Trademark brand is not only a sign of product quality, but also an interpretation of traditional thought and culture, which needs profound humanistic connotation. Without cultural connotation, trademark brands cannot last. 7. Enterprises should strengthen advertising with trademarks as the core. Trademark is the face of enterprise, and advertisement is the mouth of enterprise. Enterprises should fully display the performance, attributes, appearance and packaging of products through advertisements, increase consumers' awareness of trademark brands, accelerate the spread of trademark brands, enhance brand awareness and establish brand image. 8. Pay attention to protecting the exclusive right to use trademarks. Facing the imperfect market legal environment, strengthening the measures and efforts to safeguard rights is an important part of the strategic operation of trademark brands. All kinds of counterfeiting, malicious counterfeiting and brand' hitchhiking' phenomenon constitute direct damage to the brand. If it is not stopped in time, infringing goods will disrupt the market sales of enterprises and damage the reputation of enterprises. If it is left unchecked, it will cause devastating damage to enterprise trademarks. Therefore, enterprises should make full use of the principles of prior rights protection, good faith and fair competition to safeguard the legitimate rights and interests of enterprise trademarks and brands through judicial and administrative channels.