What needs to be paid attention to when it comes to food packaging (note: after the design is completed, the manuscript must be tested by the relevant agency, and then printed after passing the test)
Food packaging design must not violate the "Food Packaging Design" 》Regulations. When designing, please pay attention to the following:
1. Pay attention to whether the font is copyrighted and the font size complies with regulations
2. The necessary items for food packaging must be: product name, category, ingredients, shelf life , net content, storage conditions, product standard number, production license number, production date, place of origin, manufacturer, address, barcode, nutritional ingredient list.
The above are rigid rules, but the following can also be said to really show your ability
1. Brand assets (whether there is continuity)
1. Inheritable Brand culture
2. Is there a core symbol?
3. Super slogan
4. Reasons for purchasing
5. The purpose of conveying the product What is value
The question you asked used to be broad. You can borrow our company's operating standards:
As the incremental commercial society changes to the existing commercial society, it is necessary to find a company with clear organization and design standards to do packaging design. Understand whether you are thinking of classic packaging or other packaging, and what is classic packaging?
Classic packaging is the packaging that has been used in the market for a long time for flagship products, always consistent (such as Nongfu Spring Red bottle)
Marketing packaging comes in waves, one after another. Serving the marketing activities of that year and contributing to the classic packaging (Nongfu Shandongquan palace clothing, zodiac clothing, New Year clothing)
Here, we mainly introduce one key point: classic packaging design
1. What’s so good about classic packaging?
Classic packaging is the most important brand asset!
Classic packaging is the packaging that takes the longest time to settle!
Classic packaging is the packaging that gives consumers the most sense of belonging!
Classic packaging is the brand’s best-selling product!
Classic packaging is the brand’s longest-selling product!
Classic packaging is the product that consumers come into contact with the most!
Classic packaging is the best medium for free advertising!
Classic packaging has the deepest relationship with consumers
Therefore, strategically designed packaging emphasizes precision and is reliable and easy to apply. It is very suitable for product development in the high-end field of enterprises. In the past eighteen years, we have been committed to packaging based on brand accumulation and ease of dissemination, constantly improving fist packaging design standards, with the help of past experience in the brand field, continuing to establish the highest standards, improving the expression of packaging details, and integrating marketing. The purpose of the strategy: "Discover product value, polish product value, and amplify product value" as the guide, so that consumers can enjoy the product while being loyal to the customer's brand.
2. Classic packaging has standards
1. Use super symbols as core visual hammer
2. Use super slogans as language to nail advertising slogans
3. Use super selling points as reasons for purchase
4. Project-based homework method
5. Experience points of up to 109 classic packaging
6 Clear Clear delivery standards
7. Can form the brand’s own assets
The above are the effective standards that I have summarized over the years.